OMD Egypt

AGENCY NETWORK
OF THE YEAR

FESTIVAL OF MEDIA MENA

View Our Work

About Us

At OMD we are dedicated to our clients’ growth.  It starts with our unwavering commitment to deliver sharper insights, smarter ideas and stronger results.
 
At OMD Egypt, we value innovation, thought leadership and effectiveness. Our award-winning creativity and performance continues to transform our clients’ business and market success.

Discover what inspires the most awarded agency network in the world and how more powerful insights, ideas and results can unlock greater success for your brand.

"OMD Egypt is a key business partner, carefully managing our media and marketing strategies as well as maintaining a great business relationship with the market. They consistently manage our tight deadlines as well as multiple and last minutes changes, whilst always delivering the best quality. OMD is a trusted advisor."

Lamis ShalabyRegional Marketing Manager, Hilton Worldwide

“In challenging markets like Egypt, the value of local partners and their contribution to your business is critical. We expect them to help us achieve challenging targets and grow the business with the most innovative and efficient methodologies. This is exactly what OMD Egypt has been providing us for years and what makes our relationship with them so successful.”

Mohamed MotlebMarketing Head, PepsiCo Egypt

"I look forward to planning every campaign with OMD, discussing launch ideas and the anticipated outcome. The Tucson launch video was the most exciting for us. OMD came up with a very creative idea for a video, which was originally conceived for a different car. Adapting the idea for the Tucson proved very smooth and the results were excellent."

Reem GadelrabBrand Manager, Ghabbour Auto

“Our relationship with OMD has been growing year-on-year. Due to their continued commitment and insight, OMD is an integral part of our marketing team in Egypt, contributing to our strategies and delivering superb results. The two Effie awards we’ve won together are a symbol of the value we place in OMD Egypt’s team.”

Youssef ShokryMarketing Head, Marico

“Working with OMD is more of a partnership than a client-supplier relationship. Time and again, they have proven their loyalty and dedication to our brands and have managed to weave themselves into Henkel Egypt's community to ultimately become part of us."

Omar El MasryManaging Partner, Henkel

“The level of passion and commitment that OMD shows is amazing. Even under pressure they know how to get the best results and make it happen. They consistently elevate our game, particularly in digital, and it’s deeply comforting to work with such a talented team. One less thing to worry about for me.”

Sara ArefRegional Marketing Manager Associate, Chipsy Egypt

Our Work

Awards

Festival of Media Global, Sting Launch Campaign, Effectiveness, Silver, 2016

Festival of Media Global, Sting Launch Campaign, Effectiveness, Silver, 2016

Festival of Media MENA, Agency Network of the Year, 2016

Festival of Media MENA, Agency Network of the Year, 2016

Festival of Media MENA, Chipsy Smiles, Best Experiential Campaign, Gold, 2016

Festival of Media MENA, Chipsy Smiles, Best Experiential Campaign, Gold, 2016

Festival of Media MENA, Sting Launch Campaign, Effectiveness, Gold, 2016

Festival of Media MENA, Sting Launch Campaign, Effectiveness, Gold, 2016

Festival of Media MENA, Sting Launch Campaign, Best Launch, Silver, 2016

Festival of Media MENA, Sting Launch Campaign, Best Launch, Silver, 2016

Festival of Media MENA, Misr El Kheir Development Foundation, Smart us of Data, Silver, 2016

Festival of Media MENA, Misr El Kheir Development Foundation, Smart us of Data, Silver, 2016

Festival of Media MENA, Visa, Best Use of Mobile, Bronze, 2016

Festival of Media MENA, Visa, Best Use of Mobile, Bronze, 2016

Effie MENA, Sting Launch Campaign, Grand Prix, 2015

Effie MENA, Sting Launch Campaign, Grand Prix, 2015

Effie MENA, Chipsy Smiles, Best Brand Experience, Gold, 2015

Effie MENA, Chipsy Smiles, Best Brand Experience, Gold, 2015

Effie MENA, Sting Launch Campaign, Best Youth Marketing, Gold, 2015

Effie MENA, Sting Launch Campaign, Best Youth Marketing, Gold, 2015

Effie MENA, Vodafone Barakat and Super Teta, Best Use of Social Media, Gold, 2014

Effie MENA, Vodafone Barakat and Super Teta, Best Use of Social Media, Gold, 2014

Effie MENA, Mirinda Moments, Best Use of Social Media, Silver, 2014

Effie MENA, Mirinda Moments, Best Use of Social Media, Silver, 2014

Our People

Profile

Rania Hafez

Managing Director

Clients’ expectations of their agency are constantly evolving and, to succeed, agencies have to be able to adapt with agility. In the four years that she has been heading OMD Egypt, Rania has injected her unique blend of business acumen, strategic planning and strong creativity to rapidly turn the agency into an award-winning powerhouse.

With 15 years of experience across several agencies and accounts in FMCGs, NGOs, telecoms, automotive and banking, among others, Rania has sharpened her talent. Rania also advised a presidential candidate in communication and social media! Today, she leads her team to greatness with impressive results, both in terms of effectiveness and creativity. It is no surprise therefore that Rania, who is focused on staying ahead of the curve, provides clients with excellent service and results they value. Her performance is most visible in OMD’s status of most awarded media agency in Egypt since 2014.
Profile

Tarek Jaffar

Business Unit Director

Significant and sustained business growth often comes from inspirational insights, innovation, great ideas and measurable performance. This is precisely what drives Tarek, whose unique talent resides in his ability to blend the big picture with the smaller details to craft insightful and effective strategies. This is the result of 10 years of experience in media and marketing, working with local and multinational clientele, covering FMCGs, automotive, NGOs and banking.

Tarek has been the driving force behind OMD Egypt’s thought leadership and strategic planning for over five years. A cool, calm and collected director, he unravels the intricacies of Egyptian marketing through data mining across traditional and digital platforms, to elicit the essential. Tarek’s focus on the shifts in Egypt’s diverse consumer behaviour has been pivotal in the agency’s performance with clients and at awards festivals.
Profile

Mohamed Hammad

Business Unit Director

Working closely with our clients to deliver on both business and brand goals is at the core of what we do as a marketing performance agency. To achieve this, we must also ensure the relevance and effectiveness of our approach to the intended audience. What makes Mohamed Hammad particularly successful in his role is his ability to balance the two and finding a powerful common ground. He has brought a unique blend of local insights and traditional media expertise to OMD Egypt since 2009.

His 11 years of experience in FMCG, banking, NGOs, real estate and automotive have sharpened his unique understanding of what media platform works where. His focus on how Egyptians function gives him a fresh perspective on how to market anything from luxury cars to home care products. His performance is most visible in his awards for focused and targeted results on mobile, social media and digital platforms.
Profile

Habib Daher

Director - Planning

Insights that drive results form the basis of deep client relationships. It is this ability to read between the lines that helps us get through to each other and create meaningful connections. Though he was born in Lebanon, Habib is more Egyptian than most and definitely one of the locals. He has a flair for local programming, a sharp sense of effective planning and a deep-rooted respect for Egypt's people and the culture.

In addition to his adaptability to the local market, Habib also brings over a decade of experience gained around the region, working on FMCG, real estate, automotive and many more. Over that time, he has tackled many types of challenges and briefs, working in all aspects of marketing, which gives him a well-rounded expertise clients rely on. Today, Habib oversees one of our biggest accounts and delivers strong results, thanks to his approach that blends international best practice with local intelligence.
Profile

Mohamed Youssef

Manager - Digital

In many ways, agencies today have to develop and execute innovative and effective media solutions in order to form long-lasting partnerships with their clients. This often involves technology nowadays. Mohamed caught the digital bug early in his career and, as well as stimulating his interest, it has also accelerated his career progression. A graduate in computer science, Mohamed joined OMD in 2011 as a planner and is now its resident digital expert. His passion for technology and Egypt’s young digital industry has sparked his imagination and curiosity, it has also led him to provide innovative and effective solutions for OMD’s clients.

Mohamed is working hard to stay at the cutting edge, through training and certifications, to incorporate the latest technologies into clients’ activities. His shrewd eye for detail and constant quest for knowledge have translated into developed record-breaking, award-winning results for them and propelled OMD to the forefront of digital marketing in Egypt.
Profile

Hassan Hassan

Manager - Social Media

As the market evolves increasingly fast, it is essential to remain agile and relevant to ensure our clients’ brands are as close to their public as possible. Communications need to remain intimately connected to popular culture and OMD Egypt has its own pop artist. Hassan has developed his skill over his 10 years in media and marketing, working in public relations, journalism and social media. Today, he is our resident pop culture junkie, mining user behavior, data and social media to develop creative and impactful communication solutions for brands in FMCG, home care, banking, real estate and retail.

Hassan is also an artist in his own right, working with brands in apparel, interiors and design with some of Egypt’s biggest local and international brands. This unconventional mix of disciplines and talents results in new and exciting content that enriches OMD Egypt’s growing list of brands in ways that transcend media.

Culture

@omdmena

Our News

Tweets

@OMDMENA

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THE DIFFERENCE IS YOU

Explore our CAREERS

FOR MORE INFORMATION CONTACT careers.egypt@omd.com

Rana Shams Profile

Meet Rana

Rana Shams

Senior Executive - Media Planning

WINNING MENTALITY
Working with so many talented people has helped me excel in my professional career and had a positive impact on my personality.

WISE WORDS
“Believe in your own skills and don’t hesitate to show off the good work.”

JOURNEY
Continuously striving to learn and implementing new ideas helps me stay ahead of the curve in this ever-changing industry.

INSPIRATION
Working with motivated and successful individuals who inspire you to be the best version of yourself.
Salma Gamil Profile

Meet Salma

Salma Gamil

Junior Executive - Planning

PATH or JOURNEY
After securing my BA in Middle East Studies, I worked in community development, communications, marketing and as a writer.

THE OMD EXPERIENCE
The way we throw ideas, expertise and data into a shaker, setting it in motion with conversations and opinions, makes for a stimulating experience.

WINNING MENTALITY
Participating in our internal Chameleon awards was hugely inspirational and thrilling from start to finish as it pushed us to greatness.

OUR DOMAIN
We thrive on our diversity and differences. They make us stronger and more powerful as collaboration takes us further.
Ramy Abd El Sattar Profile

Meet Ramy

Ramy Abd El Sattar

Media Manager

PATH or JOURNEY
I hold a bachelor degree in business administration majoring in international business. My career to date has been focused on media and marketing.

GLOBALIZATION
Having recently been involved in a global project, it’s an opportunity to get a different perspective, with new ideas and expertise.

OUR DOMAIN
Everyone in the office is ready to jump in to help whenever needed.
Rana Nazih Profile

Meet Rana

Rana Nazih

Senior Planner

THE OMD EXPERIENCE
It’s competitive because our clients expect us to perform to the best of our abilities, but it is also friendly and comfortable like home.

INSPIRATION TACTICS
I would call this the sound of silence, going for a walk to hear my own thoughts or listening to music to act as an idea magnet.

SAGE ADVICE
“Pick your battles... Not everything is worth fighting over.”

EXTRACURRICULARS
Cairo is all about food so we continuously explore and discover new places. They don’t always score but we have a great time together.
Sarah Ahmed Profile

Meet Sarah

Sarah Ahmed

Senior Digital Planner

PATH or JOURNEY
I graduated in Computer Science and went into social media. I have worked on telecoms, FMCG, cosmetic accounts and even presidential campaigns.

DYNAMISM
A globalista keen to explore every corner of the world, a humanitarian focused on improving society and a bookworm for whom one book isn’t enough.

TYPICALLY UNIQUE
Routine isn’t an OMD word. There is such a diversity of roles, tasks, expectations and learnings for every position that every day is a new beginning.

ENTREPRENEURIAL LOGIC
The status quo is never enough so we always question ourselves and our partners, looking for opportunities to improve with technology and insights.

Contact Us

OMD Egypt

Rania Hafez Managing Director - Egypt

egypt@omd.com

23 B Mohamed Mazhar Zamalek, Cairo, Egypt

T: +202 2738 7742

23 B Mohamed Mazhar

Zamalek, Cairo, Egypt

T: +202 2738 7742

OMD Worldwide

Mainardo de Nardis

CEO, Worldwide
195 Broadway
New York, NY
10007
USA
T: +212 590 7100

Asia Pacific

Stephen Li

CEO, APAC
3 Anson Road
#30-03 Springleaf Tower
Singapore
079909
T: +65 6876 6800

Europe, Middle East and Africa

EMEA

Nikki Mendonca

President, EMEA
10 Regents Wharf
All Saints Street
London
N1 9RL
UK
T: +44 (0) 20 7908 3400

Latin America

Julian Porras

CEO, Latin America
6205 Blue Lagoon Drive
Miami, FL
33126
USA
T: +305 341 2530

North America

Monica Karo

CEO, USA
195 Broadway
New York, NY
10007
USA
T: +212 590 7100

Latin America

OMD Mexico

North America

OMD United States