Head of Digital
Equipped with solid understanding on the Hong Kong digital marketing landscape across display, video, programmatic, search, mobile, social media, e-commerce, data analytics & innovative technology, Koyi is currently the Digital Thought Leader at OMD HK who looks after the digital savvy team & is tasked to be a strategic data-driven digital marketing consultant to drive effective, advanced & integrated digital strategy among paid, owned, earned media for local & regional clients in nowadays face pace multi-screen but mobile-first changing world. Client portfolios range from various categories such as Wyeth Nutrition, McDonalds’, FedEx, HKUSPACE, Sony Mobile, Huawei, Tourism Australia, PepsiCo, E*TRADE, Warner Brothers, Neutrogena, Visa, Danone Water, Levi’s, MetLife, Carlsberg, HKT/PCCW and more.
Koyi has a proven record of achievement in driving the success of various digital projects winning over 150+ local & international digital awards. In 2014, Koyi was awarded as “Greater China Young Achiever of the Year” and “40 Under 40” from Campaign Asia-Pacific. With an aim of not only contributing to the commercial world, but also cultivating the next generation, Koyi is currently a part-time guest speaker & lecturer specialized in Digital Marketing at HKUSPACE, City University of Hong Kong and PolyU Speed.