OMD Hong Kong

Most Awarded Media Agency Network
11th Year in a Row

The Gunn Report for Media

VIEW OUR WORK

About Us

At OMD, we are dedicated to our clients’ continuous business growth. It starts with our unwavering commitment to deliver sharper insights, cleverer ideas and stronger results. We live our mantra: Always thinking – Always asking – Always doing.

OMD Hong Kong office is always evolving to ensure that we are at the forefront of the industry. We anticipate our clients’ business demands and are fearless when it comes to developing cutting-edge communications solutions to the world’s leading brands as well as local heroes.

Come and discover what makes OMD Hong Kong the highly awarded media and communications agency and how we are inspired to work as a strategic partner to create greater success for our clients and the wider stakeholders.
 

"Their hunger for innovation always surprises us with new digital initiatives such as turning campaign-based programmatic into always-on programmatic through scalable & win-win Google partnership and leading the adoption of Data Management Platforms. At McDonalds we strongly believe digital would ground the future of our marketing activities and OMD HK is definitely one of our most important strategic partners!"

Esther Chung Marketing Director / Digital Lead, McDonald's Restaurants

"We are glad to have OMD as our partner during B’LUE’s launch in Hong Kong. Their input, from strategy down to execution, have been valuable to our business. Truly a trustworthy 1-stop solution!”

Caroline Kieffer Brand Manager, Danone

"OMD team is passionate about our brands and demonstrates excellent industry expertise. They are proactive with a can-do-attitude by being able to grasp media opportunities and drive total integration across media channels. We have been especially impressed by their ability to add value at every stage of the process with workable solutions and react promptly to every of our request. We have enjoyed working with them and truly found a great business partnership in OMD."

Simon WongGeneral Manager, Pepsico Hong Kong

"With the help of OMD, we are able to uncover the real value of big data. We believe the success is grounded on the mutual trust between the strategic partners."

Alexandra Lo Senior Digital Marketing Manager, Wyeth Nutrition

Our Work

Awards

Asia’s Smartest Media Agency, WARC 100, 2014

Asia’s Smartest Media Agency, WARC 100, 2014

Wyeth Materna ‘Two Thoughts One Goal’, Gold, 2014

Wyeth Materna ‘Two Thoughts One Goal’, Gold, 2014

CNY to WNY: Making the Most of the New Year, Grand Effie, 2014

CNY to WNY: Making the Most of the New Year, Grand Effie, 2014

Media Agency of the Year, Gold, The Markies 2014

Media Agency of the Year, Gold, The Markies 2014

Wyeth ‘Two Thoughts One Goal’, Winner, The Markies 2014

Wyeth ‘Two Thoughts One Goal’, Winner, The Markies 2014

McDonald’s Turning HK into the Biggest Monopoly Game Board, Winner, The Markies 2014

McDonald’s Turning HK into the Biggest Monopoly Game Board, Winner, The Markies 2014

Sony Mobile Communications, Best of the Best (MTR), Gold 2014

Sony Mobile Communications, Best of the Best (MTR), Gold 2014

Wyeth ‘See The World at Home’, Festival of Media Asia Pacific, Winner 2014

Wyeth ‘See The World at Home’, Festival of Media Asia Pacific, Winner 2014

Best Marketing Partner Award, HKMA/TVB Awards 2013

Best Marketing Partner Award, HKMA/TVB Awards 2013

Media Agency of The Year - Hong Kong & Macau, Campaign Magazine, Gold 2013

Media Agency of The Year - Hong Kong & Macau, Campaign Magazine, Gold 2013

CSL One2Free ‘Playground App’, Mob-ex Awards, Gold 2013

CSL One2Free ‘Playground App’, Mob-ex Awards, Gold 2013

‘Two Thoughts One Goal’, Kam Fan, Silver 2013

‘Two Thoughts One Goal’, Kam Fan, Silver 2013

Wyeth ‘See The World at Home’, Marketing Magazine Excellence Awards, Gold 2013

Wyeth ‘See The World at Home’, Marketing Magazine Excellence Awards, Gold 2013

Hong Kong Jockey Club ‘Road to Old Trafford’, Marketing Magazine Excellence Awards, Silver 2013

Hong Kong Jockey Club ‘Road to Old Trafford’, Marketing Magazine Excellence Awards, Silver 2013

‘See The World at Home’, The Golden Globe Tigers, Winner, 2013

‘See The World at Home’, The Golden Globe Tigers, Winner, 2013

Wyeth Materna ‘Two Thoughts One Goal’, The Golden Globe Tigers, Winner, 2013

Wyeth Materna ‘Two Thoughts One Goal’, The Golden Globe Tigers, Winner, 2013

McDonalds ‘I'm Amazing!’, Silver, Cannes 2013

McDonalds ‘I'm Amazing!’, Silver, Cannes 2013

McDonalds ‘McDrums Dinner Box’, Winner, The Markies 2013

McDonalds ‘McDrums Dinner Box’, Winner, The Markies 2013

Wyeth ‘Learning Surprise’, Winner, The Markies 2013

Wyeth ‘Learning Surprise’, Winner, The Markies 2013

Media Agency of the Year, Winner, The Markies 2013

Media Agency of the Year, Winner, The Markies 2013

McDonalds ‘New Year McGreeting’, ame awards, Gold 2013

McDonalds ‘New Year McGreeting’, ame awards, Gold 2013

Wyeth ‘Learning Surprise’, ame awards, Silver 2013

Wyeth ‘Learning Surprise’, ame awards, Silver 2013

McDonalds ‘New Year McGreeting’, Winner Festival of Media Asia Pacific, 2013

McDonalds ‘New Year McGreeting’, Winner Festival of Media Asia Pacific, 2013

Our People

Profile

Deric Wong

CEO, OMD Hong Kong

Deric is the CEO of OMD Hong Kong and has been with the group since 2008. Previously he was the Managing Partner, Strategy for OMD China and Omnicom Media Group Hong Kong.

His passion for media, creative and advertising helped to push the boundaries for the industry in both China and Hong Kong. Deric’s ambitious leadership style has groomed a solid team of passionate, resourceful and devoted professionals that is deeply determined to drive the agency further and create nothing but the best possible work for our clients.  
Equipped with the strongest strategical mindset Deric ensures that actionable insights and ground-breaking, industry-leading output will ensure OMD Hong Kong’s the top agency position.

Under Deric’s leadership, OMD and PHD have won 30 Agency of The Year Honours in China and Hong Kong and over 250 campaign awards including CANNES Lions, EFFIE and Festival of Media Global. He has served on jury panels including 2016 Asian Marketing Effectiveness & Strategy Awards, 2015 Spikes Asia Awards and 2014 CANNES Media Lions.
In 2012, Deric was awarded “Outstanding Marketing Professional” by Hong Kong Management Association/TVB Awards and was the winner of “Greater China Account Person of The Year” award held by Campaign Asia which also credited Deric as one of ‘40 under 40 Unsung Heroes’ who pushed the boundaries of advertising and media in 2013. 
Profile

Brett Stewart

Managing Partner OMD International

Successful navigation of the dynamic global marketing communications landscape requires unique client management experience.

With his extensive understanding of consumer insights, strategy and channel planning, Brett is responsible for leading the specialist OMD International team that delivers cutting edge communications solutions for our global and regional clients.

Originally from Melbourne, Australia, Brett has worked with multinational agency groups and media specialists in Sydney, Auckland, Jakarta, Singapore, New York, San Francisco and Hong Kong. With over twenty-five years in the marketing communications industry, Brett has extensive experience in the airline, travel, packaged goods, business-to-business, technology, beauty and luxury goods categories.

Brett’s rich and diverse experience gives him a rounded view of the agency and its operation, making him a true custodian of the OMD brand.
Profile

Gary Wong

General Manager

Strong leadership helps our teams work closer, look deeper and act faster. Gary has developed a culture at OMD Hong Kong that embraces the rapid growth of digital media, creating an integrated agency that is able to implement innovative ideas and solutions quicker.

His belief in strategic insights and new media has created the opportunity for OMD’s talent to grow within the agency. Gary promotes a work environment that sparks creativity, ensuring the production of smarter work.

Gary is a media veteran with over 20 years’ experience. He has worked in different roles from planning head, business development to the digital lead at major 4A’s agencies.

His wide experience across multiple local and international brands has provided the foundation for rapid growth and ensures agility and leadership in the ever changing media landscape.
Profile

Derek Yip

General Manager, Buying

Smarter agencies are built on a foundation of confidence and trust. At OMD HK, Derek leads a team of expert media buyers, who under his stewardship, have developed deeper relationships partners so we can offer our clients the very best of what’s out there. He is passionate about driving better value for his clients and has made OMD stronger by reacting quicker to market trends. This ensures the agency is able to offer bigger media clout for their clients and partners.

Derek began his career in the buying division of Ogilvy & Mather before joining Ammirati Puris Lintas where he had a leadership role in their new digital media planning & buying arm ‘APL Digital’. Derek was selected by the Hong Kong Productivity Council to participate in the ‘Internet Advertising Benchmarking Program’, which developed guidelines for optimal level media investments. In 2000 Derek joined the then named McCann Erickson Guangming and handled a number of flag ship accounts including - Cathay Pacific, Johnson and Johnson and Hang Seng Bank. When the agencies separated and the media arm became Universal McCann Hong Kong, Derek was brought in to lead and grow the buying team as Buying Director.

Derek’s 20+ years of experience and in depth knowledge of Hong Kong’s complex media landscape ensures that we can secure clients the maximum value from their investments.
Profile

Alice Lee

Senior Business Director

Alice is a seasoned media planning and client investment director who currently leads a team of 9 direct reports as well as Omnicom Media Group’s strategic business units to provide OMD clients an integrated communications solution.

Alice’s experience spans across in-house marketing, media vendor and media agencies in the last 20 years. With past responsibilities including both regional and local communications planning for different categories of clients including her last stints as the Regional Brand Director for all LVMH brands and Planning Manager for Tiffany & co.

As a media veteran, Alice does not stop with time. She is the new breed of client business director who is both traditional and digital media savvy.                                                                                                                                 
Profile

Koyi Wu

Head of Digital

Equipped with solid understanding on the Hong Kong digital marketing landscape across display, video, programmatic, search, mobile, social media, e-commerce, data analytics & innovative technology, Koyi is currently the Digital Thought Leader at OMD HK who looks after the digital savvy team & is tasked to be a strategic data-driven digital marketing consultant to drive effective, advanced & integrated digital strategy among paid, owned, earned media for local & regional clients in nowadays face pace multi-screen but mobile-first changing world. Client portfolios range from various categories such as Wyeth Nutrition, McDonalds’, FedEx, HKUSPACE, Sony Mobile, Huawei, Tourism Australia, PepsiCo, E*TRADE, Warner Brothers, Neutrogena, Visa, Danone Water, Levi’s, MetLife, Carlsberg, HKT/PCCW and more.

Koyi has a proven record of achievement in driving the success of various digital projects winning over 150+ local & international digital awards. In 2014, Koyi was awarded as “Greater China Young Achiever of the Year” and “40 Under 40” from Campaign Asia-Pacific. With an aim of not only contributing to the commercial world, but also cultivating the next generation, Koyi is currently a part-time guest speaker & lecturer specialized in Digital Marketing at HKUSPACE, City University of Hong Kong and PolyU Speed.
Profile

Anthony Lau

Associate Strategy Director

Anthony is one of the most award-winning strategists in HK as well as in the Omnicom Meda Group network globally. With his holistic skills set combining media and creative expertise, Anthony has taken key steps to spearhead integration and inject innovations into OMD HK’s offering. His work won over 120 local and international awards including AME Global, Festival of Media, Effie HK and Spikes Asia in just 2.5 years!

Individually he was awarded Young Achiever in Global Brand Excellence award 2015, Silver in Young Dragons of Asia, 2015 and Finalist in Strategic Planner of the Year, Campaign Asia 2015.

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Explore our CAREERS

FOR MORE INFORMATION CONTACT careers.hongkong@omd.com

Eppie Tsang Profile

Meet Eppie

Eppie Tsang

Buying Manager

EVOLUTION
OMD has a strong belief in our abilities. We have the support there when we need it, which gives me the confidence to grow and think out of the box.
 
SAGE ADVICE
Something my direct supervisor Derek said has always resonated with me. He told me ‘everyone has their own value and is unique. We have to observe people’s abilities and strengths and utilize them effectively.’
 
DIVERSE EXPERIENCES
A campaign I particularity enjoyed working on was for DBS Bank. We were targeting a luxury travel show and we partnered with the producers to include product integration within the program. We also got the presenters to promote the show via their social media accounts.
Kin Lai Profile

Meet Kin

Kin Lai

Senior Digital Manager

PATH OR JOURNEY
I studied Business Information Technologies and have had a variety of work experience in the industry. Before moving to OMD I was working at a digital creative agency and then an in-house digital management team.
 
THE OMD EXPERIENCE
I am very proud to be working at OMD, especially as OMD HK was named as Asia’s Smartest Media Agency for 2014 by WARC 100. We are like a big family and always spend time with colleagues outside work.
 
INSPIRATION TACTICS
I love to connect with people face to face to chat and interact. Different people have different thinking, mindsets and values which offers me a new perspective and gives me inspiration.  
Cherry Choy Profile

Meet Cherry

Cherry Choy

Associate Business Director

PATH OR JOURNEY
I have always been passionate about advertising and I studied Marketing & Advertising at University in Hong Kong. To further my studies I also took a Master’s Degree in Advertising before joining OMD.
 
THE OMD EXPERIENCE
I am so proud to be part of the OMD family because I am actually growing both personally and professionally here. OMD people are open-minded and fun to work with.
 
INSPIRATION TACTICS
Travelling keeps me inspired as it enables me to learn more about the world around me and experience different places.
 
DYNAMISM
As well as traveling I am a lover of many different types of food and photography. I am also a big fan of Korean culture and I am studying hard to learn the language.

Contact Us

OMD Hong Kong

Deric Wong CEO

deric.wong@omd.com

Unit 808, Core E Cyberport 3 100 Cyberport Road Hong Kong

T: +852 2911 1668

F: +852 2827 1200

Unit 808, Core E

Cyberport 3

100 Cyberport Road

Hong Kong

T: +852 2911 1668

F: +852 2827 1200

OMD Worldwide

Mainardo de Nardis

CEO, Worldwide
195 Broadway
New York, NY
10007
USA
T: +212 590 7100

Asia Pacific

Stephen Li

CEO, APAC
3 Anson Road
#30-03 Springleaf Tower
Singapore
079909
T: +65 6876 6800

Europe, Middle East and Africa

EMEA

Nikki Mendonca

President, EMEA
10 Regents Wharf
All Saints Street
London
N1 9RL
UK
T: +44 (0) 20 7908 3400

Latin America

Julian Porras

CEO, Latin America
6205 Blue Lagoon Drive
Miami, FL
33126
USA
T: +305 341 2530

North America

Monica Karo

CEO, USA
195 Broadway
New York, NY
10007
USA
T: +212 590 7100

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