In the volatile market environment, long-term success depends on leadership and partnership. To be a reliable partner in the rapidly changing market is in the heart of Edina’s attitude towards clients and colleagues. She supports a team of experts working for better results for their clients. Edina has long understood that our continued success is fully dependent on our people and her ability to build a high-class team and maintain a strong culture. This ensures that high standard, market-leading work remains the heart of OMD Hungary.
Starting out in the media 15 years ago and winning the first talent management programme of the Hungarian media industry, Edina worked in a variety of roles, strategic and tactical, media planning and buying, to becoming the Director of Trading at OMG, building an extensive social network with media stakeholders as she gained experience in supplier negotiations in all fields of media and marketing. This depth of experience proves essential to working closely with clients, media owners and colleagues to drive the clients’ results as well as that of OMD; Edina was largely responsible for ensuring that OMD won the most Effie awards in the history of the Hungarian Effie.