OMD Hungary

Most Awarded
Media Agency
In Local Effie History

VIEW OUR WORK

About Us

At OMD we are dedicated to our clients’ growth.  It starts with our unwavering commitment to deliver sharper insights, smarter ideas and stronger results.

At OMD Hungary, we strongly believe in data driven marketing in order to achieve our clients’ business objectives. Our talent management program and quality expertise make sure we deliver more effective campaign results for our clients, proven by the industry.

Discover what inspires the most awarded agency network in the world and how more powerful insights, ideas and results can unlock greater success for your brand.

“OMD is a dedicated, passionate and completely engaged partner of our company.

Since the beginning, OMD has been providing precise and solid performance in order to build UPC’s business success and brand growth further. The account team consists of proactive, cooperative and insightful people demonstrating excellent knowledge across the full range of digital media opportunities.”

TAMAS ÁCSHead of Digital, UPC

“We’re thankful to you for achieving great results in Q4 re-negotiation period, and for your approach to support us in achieving our business goals.

Thank you!”

VERA SZABOLCSIDeputy Head of Marketing, McDonald’s

Our Work

Awards

OMD Hungary, K&H bank Personal loan, Bronze Effie, 2016

OMD Hungary, K&H bank Personal loan, Bronze Effie, 2016

OMD Hungary, Beiersdorf Nivea Men Creme, Silver Effie, 2016

OMD Hungary, Beiersdorf Nivea Men Creme, Silver Effie, 2016

OMD Hungary, Beiersdorf Nivea Men Creme, Gold Effie, 2016

OMD Hungary, Beiersdorf Nivea Men Creme, Gold Effie, 2016

OMD Hungary, Decathlon Summer campaign, Silver Effie, 2016

OMD Hungary, Decathlon Summer campaign, Silver Effie, 2016

OMD Hungary, McDonald’s Hungarian week promotion, silver Effie, 2015

OMD Hungary, McDonald’s Hungarian week promotion, silver Effie, 2015

OMD Hungary, Univer ketchup campaign, silver Effie, 2015

OMD Hungary, Univer ketchup campaign, silver Effie, 2015

OMD Hungary, Decathlon, silver & bronze Effie, 2015

OMD Hungary, Decathlon, silver & bronze Effie, 2015

OMD Hungary, MARS Twix campaign, bronze Effie, 2015

OMD Hungary, MARS Twix campaign, bronze Effie, 2015

OMD Hungary, Renault capture open days, bronze Effie, 2015

OMD Hungary, Renault capture open days, bronze Effie, 2015

OMD Hungary, Nissan Juke launch, bronze Effie, 2015

OMD Hungary, Nissan Juke launch, bronze Effie, 2015

OMD Hungary, McDonald’s & Comedy central TV cooperation, bronze award, CMA 2015

OMD Hungary, McDonald’s & Comedy central TV cooperation, bronze award, CMA 2015

OMD Hungary, Barilla & NoSalty online partnership, silver award, CMA 2015

OMD Hungary, Barilla & NoSalty online partnership, silver award, CMA 2015

OMD Hungary, UPC Business Challenge, integrated category winner, Amfora 2015

OMD Hungary, UPC Business Challenge, integrated category winner, Amfora 2015

OMD Hungary, Walmark Idelyn Beliema, silver award, CMA 2016

OMD Hungary, Walmark Idelyn Beliema, silver award, CMA 2016

Our People

Profile

EDINA SZABÓ

MANAGING DIRECTOR

In the volatile market environment, long-term success depends on leadership and partnership. To be a reliable partner in the rapidly changing market is in the heart of Edina’s attitude towards clients and colleagues. She supports a team of experts working for better results for their clients. Edina has long understood that our continued success is fully dependent on our people and her ability to build a high-class team and maintain a strong culture. This ensures that high standard, market-leading work remains the heart of OMD Hungary.
 
Starting out in the media 15 years ago and winning the first talent management programme of the Hungarian media industry, Edina worked in a variety of roles, strategic and tactical, media planning and buying, to becoming the Director of Trading at OMG, building an extensive social network with media stakeholders as she gained experience in supplier negotiations in all fields of media and marketing. This depth of experience proves essential to working closely with clients, media owners and colleagues to drive the clients’ results as well as that of OMD; Edina was largely responsible for ensuring that OMD won the most Effie awards in the history of the Hungarian Effie.
Profile

ÁGOTA VÁSÁRHELYI

KEY ACCOUNT DIRECTOR

Working in true partnership with our clients toward delivering common business and brand goals is at the core of what we are doing as a communications agency. Whether it is building up a large-scale yearly plan toward multiple audiences or delivering tailor-made, tightly-targeted innovative ideas, we are committed to develop the best solution in cooperation with our clients. Agota is a dedicated leader of account teams servicing key international and local partners and driving high level of client satisfaction manifested in winning and retaining them.

Over her 15 years with OMD, Agota has been responsible for “raising and training” a generation of media experts. She guides her teams to develop and executes insight and innovation –driven solutions for our clients in all fields of business, food, beauty care, telecommunication and automotive. She has built strong relationships with several of our clients and - a sure sign of successful partnership - contributed to 15 winning Effie applications, including the agency’s first ever Gold for Beiersdorf.
Profile

KLAUDIA KOSARAS

DEPUTY MANAGING DIRECTOR

At OMD, we have long believed in talent management, in training and growing our people for long-term engagement with our company. Developing our talent is crucial to be fitter for the future and to keep up with change. As Deputy Managing Director, Klaudia is responsible for career management, knowledge sharing and training of account groups across OMD Hungary. Her role includes professional support of account teams in strategic planning and building strong partnerships with clients and partners.
 
As a member of the winning team in the 2004 Student Media Competition organized by OMD Hungary, Klaudia started her career as media buying assistant. After 11 years’ professional experience, she has now an impressive track record in strategic and tactical media planning, and local and international client account management.
 
As member of the OMD business development community, Klaudia is responsible for reinforcing OMD Hungary’s marketing performance by leading and coordinating local and international new business projects. We strongly believe that new business partnerships accelerate our agency’s growth thus we maintain continuous advantages for our whole client portfolio on short and long term. 
Profile

WANDA SZŐCS

HEAD OF PLANNING

Inspirational insights, innovation, great ideas and measurable results have led to significant business growth. Wanda uses her experience to lead strategy and tactical planning excellence internally, as well as ensure fresh insights and innovative, quality work for clients. She passionately runs the training programme as coach to improve the expertise of fellow colleagues.
 
In particular, Wanda is incredibly proud that OMD Hungary is the most awarded media agency in local Effie history, and maintains this outstanding position in the forefront of the industry by gaining even more accolades with her guidance.
She puts her heart into special projects like the company Corporate Social Responsibility (CSR) programmes and the OMD University challenge.
 
Starting out in the media industry over 10 years ago, Wanda has worked across a variety of roles in the client service area and now as a strategic agency leader. Her strong competence and reliability are able to assure both a high level of colleague training and business-led strategic thinking to drive our clients’ growth. 
Profile

KATALIN FINCZA

HEAD OF BUYING AND ACCOUNTABILITY

One thing is certain when it comes to the media industry – change is inevitable and one can measure a professional’s expertise by the ability to manage, react and execute change. To handle these inevitabilities with clear-headedness, focus and reliability are crucial elements for success. Kata has a unique talent for applying innovative and creative ideas to elevate a team’s ability to exceed expectations and reach a variety of benchmarks. With a results-focused attitude and the skill to communicate with her multinational accounts, Kata has confidently led clients through the ever-changing media landscape.  
 
With more than 9 years’ experience at OMD Hungary, Kata established and maintains the accountability process within the media agency, having created new audit checkpoints to monitor and deliver the contracted cost parameters. Moving forward, Kata will continue to support the account teams to monitor and deliver all client guarantees and thoughtfully manage pitch pricing submissions.
Profile

SZILVIA DR PETHŐ

KEY ACCOUNT DIRECTOR

In our rapidly changing business environment versatility is essential characteristic. After studying Accounting, Mathematics, Linguistics, Sociology and earning a PhD in Modern History, Szilvia has landed in the World of Media with her natural curiosity of understanding this continuously developing business.

She confidently supports account groups' professional development and delivers highly effective media strategies. Szilvia started her career in media in 2001. In the following years, she went along the carrier path from media planner to key account director and deepened her professional knowledge thanks to the broad range of national and international clients from FMCG, Automotive, Retail, Banking and Travel sectors.

Szilvia's market understanding and board expertise gained in the past 16 years, creates benefit for OMD's clients and its' own team as well.

Culture

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THE DIFFERENCE IS YOU

Explore our CAREERS

For more information contact HR.Hungary@OmnicomMediaGroup.com

Gergely Pataky Profile

Meet Gergely

Gergely Pataky

Account director

THE OMD EXPERIENCE
It’s like when you have a tiger to support you in a battle. This is the strongest agency on the market with all the advantages of being part of it.

GLOBALIZATION
Very exciting how international teams can communicate and work together in a modern way for joint success in the 21st century.

OUR DOMAIN
We have a fantastic view of Varosliget in the front side. The open office let us make working hoursfun, full of laughter, and spontaneous conversations.
Rita Virsinger Profile

Meet Rita

Rita Virsinger

Planner & Buyer

THE OMD EXPERIENCE
I really enjoy working at OMD. The team is great and we work hard but we also have fun every day. I have the opportunity to develop my skills.

TYPICALLY UNIQUE
Since I have been working here I had the chance to visit a TV studio and try myself as a real anchor.

DIVERSE EXPERIENCES
Thanks for the wide client portfolio I have better view on media specifics from different perspectives.
Henrietta Varga Profile

Meet Heni

Henrietta Varga

Account manager

INSPIRATION TACTICS
As a Disney fan, a Walt Disney' quotation inspires my everyday life:
"All our dreams can come true, if we have the courage to pursue them."

THE OMD EXPERIENCE
I thought in the past that media agencies are similar. When I joined OMD I discovered the beauty of diversity which are  also challenging sometimes.

CAREER POSSIBILITIES
Digital revolution is breaking down the barriers to offer new ways how to engage with clients. OMD definitely supports to adopt my digital mindset.
Nóra Nyírő Profile

Meet Nóra

Nóra Nyírő

Account director

THE OMD EXPERIENCE
Learn how to do outstanding media strategy, best trading approach, unique tactical solutions and deliver the best service for our clients.

WINNING MENTALITY
The only real failure is the failure to try.

DIVERSE EXPERIENCES
Telco, FMCG, Car, Food, OTC…. this appealing variety of markets revitalizes my professional thinking and creative mind day by day.
Gergely Czmarkó Profile

Meet Gergely

Gergely Czmarkó

Senior planner & buyer

WINNING MENTALITY
As a water polo player winning mentality plays an important role in my life. It's great to be a part of a team that keeps me winning every day.

JOURNEY
After graduating I jumped into the media world blindly. Joined OMD in 2016 le me to a high professional level.

PASSION IN PRACTICE
It is easy to get lost in the rapidly changing media landscape, new challenges and opportunities every day but OMD covers & inspires me at all.
Zsanett Tóth Profile

Meet Zsanett

Zsanett Tóth

Media planner & buyer

INSPIRATION TACTICS
A cheery desktop wallpaper that brings a smile to my face every time I glance on it.

DYNAMISM
I’m a media planner on weekdays but a sewer and DIYer at nights and on weekends.

OUR DOMAIN
Open office with funny colleges and occasional chocolate and cookie baskets.

Contact Us

OMD Hungary

Edina Szabó Managing Director

hungary@omd.com

Dozsa Gyorgy ut 84/A Budapest H-1068 Hungary

T: +36 1 437-5300

F: +36 1 437-535

Dozsa Gyorgy ut 84/A

Budapest

H-1068

Hungary

T: +36 1 437-5300

F: +36 1 437-535

OMD Worldwide

Mainardo de Nardis

CEO, Worldwide
195 Broadway
New York, NY
10007
USA
T: +212 590 7100

Asia Pacific

Stephen Li

CEO, APAC
3 Anson Road
#30-03 Springleaf Tower
Singapore
079909
T: +65 6876 6800

Europe, Middle East and Africa

EMEA

Nikki Mendonca

President, EMEA
10 Regents Wharf
All Saints Street
London
N1 9RL
UK
T: +44 (0) 20 7908 3400

Latin America

Julian Porras

CEO, Latin America
6205 Blue Lagoon Drive
Miami, FL
33126
USA
T: +305 341 2530

North America

Monica Karo

CEO, USA
195 Broadway
New York, NY
10007
USA
T: +212 590 7100

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