OMD Ireland

Global Media Agency of the Year
11 Times in a Row

The Gunn Report for Media

VIEW OUR WORK

About Us

At OMD we are dedicated to our clients’ growth.  It starts with our unwavering commitment to deliver sharper insights, smarter ideas and stronger results.

At OMD Ireland, we believe in bringing together creativity, technology and service to ensure that our clients are at the vanguard of communications.  In this way, we make sure that we deliver more cost effective business results for all clients.
 
Discover what inspires the most awarded agency network in the world and how more powerful insights, ideas and results can unlock greater success for your brand.

"Barry’s Tea has been working closely with OMD for many years. Their credentials in the area of insight generation, technology, trading and each of the digital disciplines is market-leading – a fact borne out by them picking up Media Agency of the Year at the recent media awards. The team is dynamic, motivated and are leaders within their field, acting very much as an extension of our marketing team."

Camille O'FlanaganMarketing Director, Barry’s Tea

Our Work

Awards

Euro Effie Awards 2016, Silver, Waterwipes, Small Budget

Euro Effie Awards 2016, Silver, Waterwipes, Small Budget

ADFX 2016, Waterwipes, Gold, Pharmaceuticals, Healthcare, Costmetics, Toiletries

ADFX 2016, Waterwipes, Gold, Pharmaceuticals, Healthcare, Costmetics, Toiletries

ADFX 2016, Barrys Tea, Silver, Long Term Effectiveness

ADFX 2016, Barrys Tea, Silver, Long Term Effectiveness

ADFX 2016, Waterwipes, Silver, New Launch

ADFX 2016, Waterwipes, Silver, New Launch

ADFX 2016, Virgin Media, Bronze, New Launch

ADFX 2016, Virgin Media, Bronze, New Launch

Love Radio Awards, Eason Best Best Radio Sponsorship, Eason Book Club with Pat Kenny, Gold, 2016

Love Radio Awards, Eason Best Best Radio Sponsorship, Eason Book Club with Pat Kenny, Gold, 2016

Love Radio Awards, Provident Personal Credit, Most Effective Radio Campaign, Silver, 2016

Love Radio Awards, Provident Personal Credit, Most Effective Radio Campaign, Silver, 2016

Digital Media Awards, Best Use of Creative Technology IBTS, Silver, 2015

Digital Media Awards, Best Use of Creative Technology IBTS, Silver, 2015

Digital Media Awards, Best Use of Mobile IBTS, Silver, 2015

Digital Media Awards, Best Use of Mobile IBTS, Silver, 2015

Digital Media Awards Best Agency,Bronze, 2015

Digital Media Awards Best Agency,Bronze, 2015

Irish Sponsorship Awards, Best Low Budget Sponsorship, Eason Spelling Bee, 2015

Irish Sponsorship Awards, Best Low Budget Sponsorship, Eason Spelling Bee, 2015

Mobile Marketing Awards, Best Mobile Sales Promotion or Direct Response Campaign, IBTS, Gold, 2015

Mobile Marketing Awards, Best Mobile Sales Promotion or Direct Response Campaign, IBTS, Gold, 2015

Mobile Marketing Awards, Best Use of Innovation in Mobile Marketing, IBTS, Gold, 2015

Mobile Marketing Awards, Best Use of Innovation in Mobile Marketing, IBTS, Gold, 2015

Mobile Marketing Awards, Best Use of Mobile in an Integrated Campaign, IBTS, Gold, 2015

Mobile Marketing Awards, Best Use of Mobile in an Integrated Campaign, IBTS, Gold, 2015

Mobile Marketing Awards, Best Government or Public Sector Use of Mobile, IBTS, Silver, 2015

Mobile Marketing Awards, Best Government or Public Sector Use of Mobile, IBTS, Silver, 2015

Mobile Marketing Awards, Best Mobile Sales Promotion/DR Campaign, Specsavers, Silver, 2015

Mobile Marketing Awards, Best Mobile Sales Promotion/DR Campaign, Specsavers, Silver, 2015

Mobile Marketing Awards, Best Use of Location Based Services Specsavers, Silver, 2015

Mobile Marketing Awards, Best Use of Location Based Services Specsavers, Silver, 2015

Media Awards – Media Agency of the Year 2014

Media Awards – Media Agency of the Year 2014

Digital Media Awards – Best Agency, 2012

Digital Media Awards – Best Agency, 2012

Outdoor Media Awards, Amoy – Best Newcomer, Runner Up, 2015

Outdoor Media Awards, Amoy – Best Newcomer, Runner Up, 2015

Outdoor Media Awards, Eason – Virtual Store, Most Innovative Campaign, Winner, 2013

Outdoor Media Awards, Eason – Virtual Store, Most Innovative Campaign, Winner, 2013

Outdoor Media Awards, Vodafone, Best Light to Medium Weight Campaign, Winner, 2013

Outdoor Media Awards, Vodafone, Best Light to Medium Weight Campaign, Winner, 2013

Media Awards, Eason - Best Use of Media NI - Niche, Gold, 2013

Media Awards, Eason - Best Use of Media NI - Niche, Gold, 2013

Digital Media Awards, Dacia – Best Online Advertising Campaign, Winner, 2013

Digital Media Awards, Dacia – Best Online Advertising Campaign, Winner, 2013

Media Awards, Eason – Best Use of Media, Silver, 2014

Media Awards, Eason – Best Use of Media, Silver, 2014

Digital Media Awards, Walkers – Best Online Advertising Campaign, Silver, 2013

Digital Media Awards, Walkers – Best Online Advertising Campaign, Silver, 2013

Our People

Profile

Tim Griffiths

Managing Director

Tim is a founder member of OMD and has grown the company from seven people to more than 40. His inclusive leadership style has inspired a team of passionate, imaginative and dedicated people that is determined to deliver market-leading work, in partnership with our clients.  

Tim has over 20 years’ experience in a variety of roles working in agencies in both London and Dublin. He was a founder member and Managing Director of Initiative Dublin and has worked on a wide range of clients including Diageo, Failte Ireland, PepsiCo, Unilever and Vodafone. He has been Managing Director of OMD since 2005 and has led the agency to win Agency of the Year at both the Digital Media Awards and the Media Awards – an Irish media first in itself.
Profile

Andrew Sinclair

Deputy Managing Director

Andrew helps steer a market-leading team that is driven to unearth the rich insights that deliver business results for our clients. He has responsibility for trading and investment within OMD, as well as being passionate about our focus on our people and the culture within the agency.  

Andrew’s career spans 18 years in the media industry, with a focus on account management across a wide range of clients from global giants such as Reckitt Benckiser to strong indigenous brands including Barry’s Tea and Flahavan’s. He also has strong credentials in the entertainment sector having worked with different category leaders over the past 12 years. With the increasingly dynamic and complex media market, his role with the trading community provides a clear advantage for our clients.
Profile

Alan Daly

Business Director

Within today’s continuously shifting media market, Alan’s role is to keep our client’s brands at the forefront of emerging media. His focus on social media, digital integration and innovation, together with best-in-class offline insight allows him to produce market-leading multimedia campaigns.  

Alan has an in-depth understanding of many categories including Entertainment, FMCG, Retail and Tourism that allows him to bring a rounded approach to delivering on our clients’ business goals. Underpinned by his exceptional approach to client service, he has a proven track record of building brand partnerships, creating winning initiatives and delivering business results. Over his seven years at OMD, Alan has led many key agency accounts including Eason Bookstores, Paddy Power and more.
Profile

Claire Butterly

Business Director

In order to be useful, strategic work must supply practical answers to real world problems. Claire is committed to supplying workable solutions that help our clients’ businesses grow. Claire began her career at OMD in 2008 and has rapidly grown into one of our key people. Her strength is in strategy and she believes that our best work comes from thoroughly understanding our clients’ businesses.  

Claire is committed to continually interrogating our thinking in order to deliver better results. In this increasingly complex world, she believes that it will be the marriage of innovative thinking and new technology that will create the leading work of the future.
Profile

Greg McConkey

Business Director

Deep and considered consumer understanding is vital to help deliver results for our clients, to exceed their business objectives. Greg has a wealth of experience in exploring and refining consumer insight and in turn developing great strategy for our clients.  

Greg has over 18 years’ industry experience having previously worked in senior positions at both Initiative and PHD. As Deputy Managing Director PHD, he helped establish and develop the company and their innovative and pioneering approach across its portfolio of brands. He was also Deputy Managing Director of Initiative Media, heading up their Consumer Planning unit “insight”. Greg has a track record of success on a range of both local and international clients including Diageo, Ferrero, Irish Dairy Board, Johnson &Johnson, Musgraves and Unilever.
Profile

Martina Stenson

Business Director

Martina is responsible for delivering highly effective media communications strategies for a selection of key clients. Working closely with creative, experiential and digital agencies, Martina ensures that the most innovative and effective communications solutions are implemented across all her clients business. Her focus is ensuring delivery of tangible business results.

Martina brings over twenty years’ experience to the role. She joined from UM where she held the position of Managing Director. She played an instrumental role in the successful establishment of the IPG trading division, Magna, in the Irish marketplace, and was a board member of McCann-Erickson Dublin. She has had overall responsibility for the management of market-leading clients including Coca-Cola, H&M, Microsoft and Vodafone.
Profile

Conor Hanover

Head Of Trading and Accountability

Conor is responsible for OMD Ireland’s trading and accountability. This entails working with the account teams across all clients, to tailor trading solutions to each client’s requirements. Bespoke trading solutions that deliver innovation in our approach, and client’s business results are at the heart of OMD Ireland’s trading and accountability philosophy.    

Conor joined OMD in 2013 and has worked for over 15 years in advertising. Having previously worked in a creative agency, in both account management and trading, Conor has experience across a broad range of disciplines and understands how trading and results-based solutions impact on all areas of our business and our client’s businesses.

Culture

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FOR MORE INFORMATION CONTACT Ireland@omd.com

Aoife Joyce Profile

Meet Aoife

Aoife Joyce

Account Director

THE OMD EXPERIENCE
It’s amazing to work with such a talented bunch of individuals. We’re a very close knit team, we’re fast moving, hardworking, encouraging and we have lots of fun to boot! People go out of their way to help you here.

INSPIRATION TACTICS
I’m the head of our Ignition department so if I can’t keep myself inspired then I’m not doing my job! I host an Ignition session if any of my team need inspiration on a client brief. This is a creative non-traditional brainstorming session designed to inspire, generate and challenge thinking. If I personally need some inspiration, I spend a few minutes online seeing what weird and wonderful things are happening in the advertising world!

EVOLUTION
I’ve had the opportunity to work with all sorts of people from different disciplines, allowing me to build a better understanding of the bigger picture when it comes to our business. Training programs have helped me to develop personally and professionally. Last year, I took part in a workshop to improve my presentation skills. I’m surrounded by talented colleagues who bring out the best in me.


Mark Fitzharris Profile

Meet Mark

Mark Fitzharris

ACCOUNT MANAGER

WINNING MENTALITY
We hold regular in-house competitions, which drives each team to push their plans to new levels of innovation and creation. This means each team is constantly motivated to produce better results than before.

TYPICALLY UNIQUE
Any given day will bring about constant change and prioritization. You can begin a day with set tasks, and it can all be transformed in an instant with so many diverse clients, and so many individual needs.

DIVERSE EXPERIENCES
With such a variance in client needs, as dictated by the industry they are within, this means a huge level of diversity is always expected in planning stages. This means knowledge of all possible opportunities available to utilize plans is necessary.

CAREER POSSIBILITIES
With a strong management structure, and infinite guidance at everyone’s disposal, there is a direct path to senior roles for all OMD staff and great development.

Susan Daly Profile

Meet Susan

Susan Daly

Account Director

INSPIRATION TACTICS
One word…Google! Sometimes, I throw random words linked with media and marketing into the search engine just to see what it spits out. I try to keep inspiring myself quite unstructured as you just never know what will inspire you next!

DYNAMISM
One thing I love about my role is just how varied it is – no one day is ever the same. I can go from being in a digital training session in the morning to planning a national campaign in the afternoon. I think that being flexible and dynamic in this industry is essential, things move so quickly that you have to willing and ready to change.

WINNING MENTALITY
This year, OMD won Irish Media Agency of the Year at the Media Awards. We all woke up the next day with sore heads but more importantly with a real sense of pride! It was great really feeling part of the success!

Contact Us

OMD Ireland

Tim Griffiths Managing Director

ireland@omd.com

1 Richview Office Park Clonskeagh Dublin 14 Ireland

T: +353 1 216 5100

1 Richview Office Park

Clonskeagh

Dublin

14

Ireland

T: +353 1 216 5100

OMD Worldwide

Mainardo de Nardis

CEO, Worldwide
195 Broadway
New York, NY
10007
USA
T: +212 590 7100

Asia Pacific

Stephen Li

CEO, APAC
3 Anson Road
#30-03 Springleaf Tower
Singapore
079909
T: +65 6876 6800

Europe, Middle East and Africa

EMEA

Nikki Mendonca

President, EMEA
10 Regents Wharf
All Saints Street
London
N1 9RL
UK
T: +44 (0) 20 7908 3400

Latin America

Julian Porras

CEO, Latin America
6205 Blue Lagoon Drive
Miami, FL
33126
USA
T: +305 341 2530

North America

Monica Karo

CEO, USA
195 Broadway
New York, NY
10007
USA
T: +212 590 7100

Latin America

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OMD United States