OMD Italy

2017 MEDIA NETWORK
OF THE YEAR

CANNES LIONS FESTIVAL OF CREATIVITY

VIEW OUR WORK

About Us

At OMD we are dedicated to our clients’ growth.  It starts with our unwavering commitment to deliver sharper insights, smarter ideas and stronger results.

At OMD Italy, we've invested in ambitious research to better understand changing consumer expectations, attitudes and behaviours, and to develop more innovative communications strategies.
 
Discover what inspires the most awarded agency network in the world and how more powerful insights, ideas and results can unlock greater success for your brand.

"Our partnership with OMD Italy has allowed us to reach a very high level of efficiency and effectiveness not only in Italy but in all the countries where we are developing our business."

Alberto CoperchiniGlobal Media Director, Barilla

"OMD Italy is constantly delivering insights and results either on buying or communication side, granting smart solutions for our needs."

Marco PanicoMarketing Communications Manager, Nissan

“OMD is a valuable partner that contributed significantly in growing our brand profile in Italy over the past two years, bringing at the same time a high level of efficiency by increasing overall digital performances at a lower cost-per-conversion.”

Noemi FrisoliMarketing Manager, Easyjet

Our Work

Awards

Renault, Business Booster, Bronze Lion, 2016

Renault, Business Booster, Bronze Lion, 2016

Renault, Dacia Family Project, Bronze Lion, 2016

Renault, Dacia Family Project, Bronze Lion, 2016

Barilla, Look for yourself, Bronze - Holistic Campaign NC Awards, 2016

Barilla, Look for yourself, Bronze - Holistic Campaign NC Awards, 2016

Voiello Master of pasta, Silver - Brand for entertainment NC Awards, 2016

Voiello Master of pasta, Silver - Brand for entertainment NC Awards, 2016

OMD Italy, Best Digital Media Agency, NC Digital 2015

OMD Italy, Best Digital Media Agency, NC Digital 2015

Renault, Dacia Sponsor Day, Bronze Lion, 2015

Renault, Dacia Sponsor Day, Bronze Lion, 2015

Dacia Sponsor Day, Silver Lion, 2014

Dacia Sponsor Day, Silver Lion, 2014

Nissan Leaf, DMA ECHO Awards Italy, Best Web Advertising Campaign, 2014

Nissan Leaf, DMA ECHO Awards Italy, Best Web Advertising Campaign, 2014

Nissan Leaf, DMA ECHO Awards Italy, Silver, 2014

Nissan Leaf, DMA ECHO Awards Italy, Silver, 2014

OMD Italy, Best Media Agency, NC Awards 2014

OMD Italy, Best Media Agency, NC Awards 2014

OMD Italy, Calligaris Temporary Shop Tour, Best Holistic Campaign NC Awards, 2013

OMD Italy, Calligaris Temporary Shop Tour, Best Holistic Campaign NC Awards, 2013

OMD Italy, McDonald’s The Unprecedented Breakfast, Best Holistic Campaign NC Awards, 2014

OMD Italy, McDonald’s The Unprecedented Breakfast, Best Holistic Campaign NC Awards, 2014

OMD Italy, Vogue Style Mirror Tour, Best Holistic Campaign NC Awards, 2014

OMD Italy, Vogue Style Mirror Tour, Best Holistic Campaign NC Awards, 2014

Our People

Profile

Marco Girelli

CEO

Anticipating the consumer’s needs means to have the right knowledge to predict change. Marco drives the direction of OMD Italy always looking for fresh insights about people, markets and the reality changing around us. His passion for media and communications always inspires the agency to be a step ahead in terms of research, insight development and new trends spotting and, completed by a team made of digital, research and media specialized professionals assures a fresh and innovative approach to the communication strategy of every kind of business.

Starting in the media industry over 30 years ago, Marco had the opportunity to hold numerous operational and managerial positions over the years, being co-founder of Blumedia, one of the first Media Agencies in Italy and then experiencing key roles in the digital, strategic marketing, and pure media business for international companies such as GroupM, Fullsix, and RCS Pubblicità. His cross competence experience is crucial to assure a real consultancy service to OMD Italy’s clients’ business.
Profile

Graziana Pasqualotto

Managing Director

The media market is not just about numbers and GRPs, but it’s also about creativity. In an environment that has dramatically changed over the last few years, now more than ever the media is the message and strong creative ideas are those who have the power to ignite truly integrated campaigns. Graziana is one of the main Italian media experts with a solid background in the creativity business. With more than 30 years of experience and her strong relationships with all OMD Italy’s partners, she is able to guide her teams to deliver the best tailor made communication solution for each client and each kind of business, from the biggest to the smallest ones.

She started her career in 1980 as a media planner, and then she started building a brilliant path made of successes delivered for several multinational clients, from mass market to automotive, to fashion and luxury. She has been with OMD Italy since the first day, when the agency was founded in 1997. Her strong competence and her endless reliability are able to assure the best solution for each business objective.

 

Profile

Francesco Blini

General Manager, Rome

Being able to deliver a real consultancy service means to have the knowledge of clients’ business' different aspects. It also means building strong relationships, with clients but also with media owners in order to grant every brand the best, most innovative and most effective solution for their products. Francesco grants our clients’ brands his multifaceted experience across media agencies and consulting companies, leading OMD Italy offices in Rome.

Clients relationship, strategic and commercial skills, team building and coordination experience are Francesco’s strengths that he started building since 1996, when he started his career in the media business. Along his path he moved across different advertising/consulting holdings such as Publicis, Aegis, Accenture and Omnicom.

Culture

@OMD_EMEA

Our News

Tweets

@OMD_Italy

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Explore our CAREERS

For more information contact omditalycareers@omnicommediagroup.com

Alessio Gattuso Profile

Meet Alessio

Alessio Gattuso

Digital Communication Manager

PATH OR JOURNEY
After intensive years of school and sport, I obtained the advanced degree in Theory and Technology of the Communications. I have been working OMD since 2011, and I'm still here!

DIVERSE EXPERIENCES
Writing an e-mail while talking on the phone during a meeting: that's the way it is when you manage different clients! Be multi-tasking and think fast, that's the secret to cross the finish line.

PASSION IN PRACTICE 
I believe in the power of creative ideas together with an efficient planning as the key for being relevant for the consumers. For these reasons I costantly ride the new technological trends and adapt them to the client's needs in order to innovate their business.
Cristina Bendio Profile

Meet Cristina

Cristina Bendio

Planning Manager

PATH OR JOURNEY
After a degree in Comunicazione d'Impresa at Università Cattolica, I started working as media planner.

EVOLUTION
I've been working here for less than one year, but I've already learnt lot of things. I make a good use of everything, working with passion and care. Each new project I'm involved in is a new adventure!

INSPIRATION TACTICS
A quote written on a wall in Dublin: "Good things come to those who wait".

Sara Legnani Profile

Meet Sara

Sara Legnani

Digital Department

SAGE ADVICE
Difficulties can turn into opportunities, if faced together. 

INSPIRATION TACTICS
You can always be inspired if you are able to change point of view and see things from different perspectives.
 
EVOLUTION
OMD taught me to value teamwork better and seize any opportunity to discuss with colleagues.

Contact Us

OMD Italy

Graziana Pasqualotto MANAGING DIRECTOR

infoitaly@omd.com

Centro Leoni, Palazzo A Via Spadolini, 5 20141 Milano Italy

T: +39 02 83307 1

F: +39 02 83307 201

Centro Leoni, Palazzo A

Via Spadolini, 5

20141 Milano Italy

T: +39 02 83307 1

F: +39 02 83307 201

OMD Worldwide

Florian Adamski

CEO, Worldwide
10 Regents Wharf
All Saints Street
London
N1 9RL
UK
T: +44 (0) 20 7908 3400

Asia Pacific

Stephen Li

CEO, APAC
3 Anson Road
#30-03 Springleaf Tower
Singapore
079909
T: +65 6876 6800

Europe, Middle East and Africa

EMEA

Florian Adamski

CEO, Worldwide
10 Regents Wharf
All Saints Street
London
N1 9RL
UK
T: +44 (0) 20 7908 3400

Latin America

Julian Porras

CEO, Latin America
6205 Blue Lagoon Drive
Miami, FL
33126
USA
T: +305 341 2530

North America

John Osborn

CEO, USA
195 Broadway
New York, NY
10007
USA
T: +212 590 7100

Latin America

OMD Mexico

North America

OMD United States