OMD Lebanon

GLOBAL MEDIA AGENCY OF THE YEAR 10 TIMES IN A ROW

THE GUNN REPORT FOR MEDIA

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About Us

At OMD we are dedicated to our clients’ growth. It starts with our unwavering commitment to deliver sharper insights, smarter ideas and stronger results.

At OMD Lebanon, we blend creativity, insights and innovation to position our clients at the cutting edge of communications in their industries. This approach not only translates into clear business results but also raises the bar for our partners and ourselves.

Discover what inspires the most awarded agency network in the world and how more powerful insights, ideas and results can unlock greater success for your brand.

"OMD keep outdoing themselves. Our Beirut Traders Shopping Card launch generated very positive feedback, thanks to the exposure and media campaign that OMD developed. This is by far the best coverage we have had in years."

Jocelyne ChahwanAssistant General Manager - Head of Retail Banking - BLOM Bank S.A.L

"For the past two years, OMD have proven to be very reliable, trustworthy and a sharp expert on the media scene. To us, OMD are a crucial partner in our journey to growth."

Marc AwwadCountry Manager - Levant/Nutricia Middle East & Africa

"OMD are different. They understand consumer behavior and act accordingly. They are an essential and influential source of advice for our communications."

Philip KaadyManaging Director - Levant/Henkel Lebanon S.A.L.

"OMD are no longer just an agency we work with; they’re an integral part of our marketing department at RYMCO, one that has an important say in our strategic decisions."

Jade AyoubMarketing Manager/RYMCO

Our Work

Awards

Global Media Agency of the Year 2014

Global Media Agency of the Year 2014

Media Network of the Year 2013 & 2014

Media Network of the Year 2013 & 2014

Most Effective Media Network 2015

Most Effective Media Network 2015

Our People

Profile

Wissam Najjar

Managing Director - OMD Levant

Inspirational leaders act as a development specialist who not only help clients achieve their goals, but also guide their peers to realize their full potential. As such, Wissam’s positive attitude, intuition and commitment to success keep driving OMD Lebanon’s team forward. He is strategic and multidisciplinary, with an eye for trading and innovation. With a personal belief that “nothing is impossible”, he is always eager to try new things, successfully resolve conflicts and come up with creative solutions to problems.

Wissam started his career at OMD over a decade ago, joining the network in Dubai to lead the buying team for the Lower Gulf region, before returning to Lebanon. Since then, Wissam has been managing OMD’s Levant operations effectively, using his robust media and communications experience. Thanks to his enthusiasm, employees and teams perform to their highest abilities and even exceed their own expectations.
Profile

Rawad El Khoury

Director – Planning

Always aspiring to deliver better results for our clients, OMDers are constantly on the go, staying at the edge of industry developments and ensuring that our partners remain ahead of the curve. Perseverance and motivation are the qualities that Rawad embodies, particularly in his quest to grow his knowledge and provide the best recommendations when crafting effective and innovative communications solutions for clients.

These skills are also demonstrated in his career path, having worked in both buying and planning and across the OMD network at the Beirut and Dubai offices since 2007. This diverse experience has provided him with a comprehensive overview of the full system of communications in the MENA region, which has enriched the planning strategies of several noteworthy clients.
Profile

Sandy Kareh

Director – Planning

Commitment and passion are the keys to successfully managing client relationships. This is exactly what Sandy brings to the network. Thanks to her exceptional dedication, she has developed key partnerships with all stakeholders in the industry.

Having started her career as a media executive at the network, she is now a planning director with more than 15 years of experience. Throughout this time, she has been exposed to most industry sectors, building valuable experience in both the Lebanese and Iraqi markets. Today, she leverages this experience to manage a large client portfolio, ranging from banks, cars, insurance companies and department stores to FMCGs.
Profile

Paoula Abou Sleimane

Director - Investments

In order to maximize our clients’ ROI, our Investments Director must ensure that as an agency we stand out with our ability to get the best deals and services for our clients. Paoula has not only developed solid relationships with suppliers but also strengthened our partnerships with clients. She’s done so by striving to secure the most competitive deals as well as providing them with the highest quality of service. These relationships area built on the basis of transparency, credibility and trust.

Paoula joined OMD while still studying at university. She started as a media research executive and eventually became Head of Research. Following that, she moved into media planning and today serves as Investments Director.
Profile

Rachid El Khazen

Director - Investments

The art of negotiation is a critical component of the role of an investments director as well as a skill that sets an agency apart from its competition. At OMD, Rachid manages negotiations with key suppliers to get the best return from our clients’ investments. This also means securing the first right of refusal, best placements (including upgrades) as well as first access to the latest market innovations and market intelligence for our clients.

Rachid joined OMD in 2006 as a planning executive and was quickly promoted to planning manager. In this role, he gained significant knowledge of the market and OMD’s client portfolio. He was then offered the opportunity to shift to the buying department, where he managed the investments of key multinational clients. Today, Rachid is a talented director of investments.

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FOR MORE INFORMATION CONTACT Lebanon@omd.com

Christine Najarian Profile

Meet Christine

Christine Najarian

Senior Executive – Digital Strategy

JOURNEY
After majoring in Advertising and Marketing at Notre Dame University - Louaize, I joined Mindshare to work as a social media executive on regional and local clients for almost two years before moving to OMD.

PASSION IN PRACTICE
At OMD, our job never stops. It progresses and is in a state of constant evolution, as we constantly analyze everything around us and seek new ways to overcome old challenges.

WINNING MENTALITY
Exchanging ideas and solutions with the team, both locally and across the region, has helped widen my perceptions and view on things, and not just for specific problems but to tackle and overcome any new challenge that comes my way.

WORDS OF WISDOM
Dream big and work hard. Really hard.
Romy Allam Profile

Meet Romy

Romy Allam

Senior Planner

JOURNEY
I graduated from Notre Dame University with a specialization in Advertising and Marketing in 2012 and joined the agency world. In 2015, I decided to make the move to OMD because of its scale and impeccable reputation within the industry. Here, I am confident in my ability to grow and follow a true career path.

PASSION IN PRACTICE
Some people find that the days become repetitive in their jobs, but at OMD, every day is unique and special in its own way. There’s never an opportunity to be bored or unstimulated.

WINNING MENTALITY
I can see a clear difference in myself from the day I joined OMD. My time management and multi-tasking capabilities have definitely evolved and I feel more passionate about my work.

WORDS OF WISDOM
Tomorrow will be brighter.
Nadine Bouali Profile

Meet Nadine

Nadine Bouali

Media Planner

JOURNEY
Prior to joining OMD in 2013, I was managing the marketing function for my family’s business after completing a B.S. in Marketing. I decided to enter the agency world in order to enhance my skills and leverage my experience to help other brands grow.

PASSION IN PRACTICE
I try to stay up-to-date by reading the latest news and asking questions; this allows me to zone out of my daily tasks for a while and take in the bigger picture. Then, I try to keep myself positioned in that bigger picture.

WINNING MENTALITY
OMD gives you the means and tools to grow but at the end of the day, it is up to you to drive yourself forward. I take advantage of every tool in order to mature and become a leader in chartering new territories for my clients.

WORDS OF WISDOM
This industry is a like train, get onboard or you will be left behind.
Michel Mrad Profile

Meet Michel

Michel Mrad

Manager – Planning

Journey
After completing a Bachelor’s and Master’s degree in advertising, I entered the world of media, starting off at Vertical Media Services and later moving to Mindshare. I joined OMD in 2015 and working for a company with a huge client portfolio allows me to experience diverse sectors, which is a real privilege. My experience now ranges from global FMCGs and retail brands to real estate projects, each of which present new challenges and opportunities for me to grow.
 
Passion in Practice
Think global and act local. Always look at the bigger picture for a brand; check what is being done in other markets and then work on a localized strategy to fit the culture and customs of your own market.
 
Winning Mentality
I always keep an eye on the competition in order to set the bar high for myself, which motivates me to push myself further. Also, keeping up with global trends and creative executions drives me to come up with new ways of thinking and solving problems.
 
Words of Wisdom
Our industry is like a horse race; you lose if you can’t keep up! Choose someone you aspire to become as your role model, and run as fast as you can towards that target.
 

Contact Us

OMD Lebanon

WISSAM NAJJAR MANAGING DIRECTOR

Lebanon@omd.com

TABARIS 812 BUILDING CHARLES MALEK AVENUE, PO Box 11-263 ACHRAFIEH, BEIRUT, LEBANON

T: +9611332313

F: +961120488

TABARIS 812 BUILDING

CHARLES MALEK AVENUE, PO Box 11-263

ACHRAFIEH, BEIRUT, LEBANON

T: +9611332313

F: +961120488

OMD Worldwide

Mainardo de Nardis

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Stephen Li

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President, EMEA
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