OMD Lebanon

GLOBAL MEDIA AGENCY OF THE YEAR 11 TIMES IN A ROW

THE GUNN REPORT FOR MEDIA

View Our Work

About Us

At OMD we are dedicated to our clients’ growth. It starts with our unwavering commitment to deliver sharper insights, smarter ideas and stronger results.

At OMD Lebanon, we blend creativity, insights and innovation to position our clients at the cutting edge of communications in their industries. This approach not only translates into clear business results but also raises the bar for our partners and ourselves.

Discover what inspires the most awarded agency network in the world and how more powerful insights, ideas and results can unlock greater success for your brand.

"OMD keep outdoing themselves. Our Beirut Traders Shopping Card launch generated very positive feedback, thanks to the exposure and media campaign that OMD developed. This is by far the best coverage we have had in years."

Jocelyne ChahwanAssistant General Manager - Head of Retail Banking - BLOM Bank S.A.L

"For the past two years, OMD have proven to be very reliable, trustworthy and a sharp expert on the media scene. To us, OMD are a crucial partner in our journey to growth."

Marc AwwadCountry Manager - Levant/Nutricia Middle East & Africa

"OMD are different. They understand consumer behavior and act accordingly. They are an essential and influential source of advice for our communications."

Philip KaadyManaging Director - Levant/Henkel Lebanon S.A.L.

"OMD are no longer just an agency we work with; they’re an integral part of our marketing department at RYMCO, one that has an important say in our strategic decisions."

Jade AyoubMarketing Manager/RYMCO

Our Work

Awards

Global Media Agency of the Year 2014

Global Media Agency of the Year 2014

Media Network of the Year 2013 & 2014

Media Network of the Year 2013 & 2014

Most Effective Media Network 2015

Most Effective Media Network 2015

Our People

Profile

Wissam Najjar

Regional Managing Director - Levant, Lower Gulf & Emerging Markets

Inspirational leaders act as development specialists who not only help clients achieve their goals, but also guide their peers to realize their full potential. As such, Wissam’s positive attitude, intuition and commitment to success keep driving OMD's teams forward. He is strategic and multidisciplinary, with an eye for trading and innovation. With a personal belief that “nothing is impossible”, he is always eager to try new things, successfully resolve conflicts and come up with creative solutions to problems.

Wissam started his career at OMD over a decade ago, joining the network in Dubai to lead the buying team for the Lower Gulf region. He later returned to Lebanon to manage OMD’s Levant operations, leveraging his robust media and communications experience in this role to grow the agency. In 2016, he was appointed a regional role, now overseeing OMD's offering across the Levant, Lower Gulf and Emerging Markets. Thanks to his enthusiasm, employees and teams perform to their highest abilities and exceed their own expectations.
Profile

Rachid El Khazen

General Manager

The art of negotiation is a critical component in the media industry as well as a defining skill that sets an agency apart from its competition. Throughout his tenure at OMD, Rachid has managed negotiations with key suppliers to get the best return from our clients’ investments. This has also involved securing the first right of refusal, best placements (including upgrades) as well as first access to the latest market innovations and market intelligence for our clients. It is with this rich experience that Rachid now leads the Lebanon operation, ensuring the continued delivery of excellence and exceptional value for our clients.

Rachid joined OMD in 2006 as a planning executive and has grown alongside the organization, both personally and professionally. After years of working in planning, where he gained significant market knowledge and expertise across OMDs' client portfolio, he made the shift to buying. As Director of Investments, Rachid managed the investments of key multinational clients. In 2016, he was appointed General Manager, where he now oversees OMD's entire operations.
Profile

Rawad El Khoury

Account Group Director – Planning

With the aspiration to always deliver better results for our clients, OMDers are constantly on the go, staying at the edge of industry developments and ensuring that our partners remain ahead of the curve. Perseverance and motivation are the qualities that Rawad embodies, particularly in his quest to grow his knowledge and provide the best recommendations when crafting effective and innovative communications solutions for clients.

These skills are also demonstrated in his career path, having worked in both buying and planning and across the OMD network, at both the Beirut and Dubai offices since 2007. This diverse experience has provided him with a comprehensive overview of the full landscape of communications in the MENA region, which has enriched the planning strategies of several noteworthy clients.
Profile

Sandy Kareh

Account Group Director – Planning

Commitment and passion are the keys to successfully managing client relationships. This is exactly what Sandy brings to the network. Thanks to her exceptional dedication, she has developed key partnerships with all stakeholders in the industry.

Having started her career as a media executive at the network, she quickly grew within the organization, developing an advanced expertise in planning. Throughout her career, she has been exposed to most industry sectors, building valuable experience in both the Lebanese and Iraqi markets. Today, she leverages this experience to manage the planning for a vast client portfolio, ranging from banks, cars, insurance companies and department stores to FMCGs.
Profile

Paoula Abou Sleimane

Head of Investments

In order to maximize our clients’ ROI, our Head of Investments must ensure that as an agency we stand out in our ability to obtain the best deals and services for our clients. Paoula has not only developed solid relationships with suppliers, but also strengthened our partnerships with clients. She’s done so by striving to secure the most competitive deals as well as providing them with the highest quality of service. These relationships area built on the basis of transparency, credibility and trust.

Paoula joined OMD while still studying at university, starting as a media research executive and go to eventually become Head of Research. She later decided to compliment her experience in research with planning and buying, and has furthered her diverse skillset. Today, she serves as Head of Investments, leveraging her rich experience and knowlege of the industry to secure the best deals for our clients.

Our News

Tweets

@OMDMENA

Join OMD

THE DIFFERENCE IS OUR PEOPLE

Meet us on FACEBOOK

THE DIFFERENCE IS OUR NETWORK

Connect on LINKEDIN

THE DIFFERENCE IS YOU

Explore our CAREERS

FOR MORE INFORMATION CONTACT Lebanon@omd.com

Christina Choucair Profile

Meet Christina

Christina Choucair

Executive - Planning

JOURNEY
During my studies at the American University of Beirut, I completed an internship at Leo Burnett and NRJ Radio. I joined OMD after graduating to build on these experiences as a planning executive. Working here is like being part of a bigger family that makes you shine right from the start. Not only have I developed as an employee but as a person. Being exposed to different people and challenges has a way of sculpting a person.

PASSION IN PRACTICE
What matters most in this job are your soft skills. If you’re hardworking and curious, you won’t have trouble picking up new tasks right away. If you’re not and you don’t know how to interact with different people and personalities, then this job isn’t for you.
 
WINNING MENTALITY
What distinguishes entrepreneurs from others is their ability to take risks. We should adopt an entrepreneurial mindset when it comes to our brands, since this is what leads to new and innovative work.
 
WORDS OF WISDOM
Despite what happens, you should work hard on trying to embrace and adapt to changes, instead of rejecting them. Once you embrace and accept them, the positive vibes you give out will come back to you.
Christine Najarian Profile

Meet Christine

Christine Najarian

Senior Executive – Digital Strategy

JOURNEY
After majoring in Advertising and Marketing at Notre Dame University - Louaize, I joined Mindshare to work as a social media executive on regional and local clients for almost two years before moving to OMD.

PASSION IN PRACTICE
At OMD, our job never stops. It progresses and is in a state of constant evolution, as we constantly analyze everything around us and seek new ways to overcome old challenges.

WINNING MENTALITY
Exchanging ideas and solutions with the team, both locally and across the region, has helped widen my perceptions and view on things, and not just for specific problems but to tackle and overcome any new challenge that comes my way.

WORDS OF WISDOM
Dream big and work hard. Really hard.
Asaad Al Ashi Profile

Meet Asaad

Asaad Al Ashi

Senior Executive- Planning

JOURNEY
After completing a Bachelor’s degree in Economics from the Lebanese American University, I worked in production for some of the biggest TV shows across pan-Arab stations, including The Voice, X Factor, Arab Idol and Arabs Got Talent. I then joined OMD where I now leverage this experience in working on media creative executions and TV integration to help the agency’s clients achieve their objectives.
 
PASSION IN PRACTICE
At OMD, I am constantly exposed to new challenges that enrich my knowledge and skillset. I also continuously meet new people from various backgrounds, who influence me in some way and allow me to come up with new ideas on how to achieve my clients’ objectives.
 
WINNING MENTALITY
Taking the initiative to research and read about new things is essential to broadening your horizons and coming up with creative solutions. Keeping up with the latest news and trends from around the globe will pay off.
 
WORDS OF WISDOM
You already have the present. Think about how you can change the future.
Elise Choueiry Profile

Meet Elise

Elise Choueiry

Junior Executive - Planning

JOURNEY
While completing my Bachelor’s degree in advertising and marketing at Notre Dame University, I worked at Red Bull to collect consumer data and incorporate it into their marketing plans. I built on this experience during an internship at OMD, which has now developed into a career. As a beginner, I’ve had the privilege of working on huge accounts. I have learned a lot and am still learning every single day.
 
PASSION IN PRACTICE
When you start something new, develop a passion to learn and grow from it, both personally and professionally. Experience is something you develop, not just what happens.

WINNING MENTALITY
I truly believe that we should stop competing with others and start competing with ourselves. My goal is to beat my best performance and this comes with experience, research, knowledge and dedication.

WORDS OF WISDOM
Success and excuses do not work in conjunction. If you use excuses, forget about success. If you want success, do not give excuses.

Contact Us

OMD Lebanon

RACHID EL KHAZEN GENERAL MANAGER

Lebanon@omd.com

TABARIS 812 BUILDING CHARLES MALEK AVENUE, PO Box 11-263 ACHRAFIEH, BEIRUT, LEBANON

T: +9611332313

F: +961120488

TABARIS 812 BUILDING

CHARLES MALEK AVENUE, PO Box 11-263

ACHRAFIEH, BEIRUT, LEBANON

T: +9611332313

F: +961120488

OMD Worldwide

Mainardo de Nardis

CEO, Worldwide
195 Broadway
New York, NY
10007
USA
T: +212 590 7100

Asia Pacific

Stephen Li

CEO, APAC
3 Anson Road
#30-03 Springleaf Tower
Singapore
079909
T: +65 6876 6800

Europe, Middle East and Africa

EMEA

Nikki Mendonca

President, EMEA
10 Regents Wharf
All Saints Street
London
N1 9RL
UK
T: +44 (0) 20 7908 3400

Latin America

Julian Porras

CEO, Latin America
6205 Blue Lagoon Drive
Miami, FL
33126
USA
T: +305 341 2530

North America

Monica Karo

CEO, USA
195 Broadway
New York, NY
10007
USA
T: +212 590 7100

Local Sites

Latin America

OMD Mexico

North America

OMD United States