OMD Malaysia

2017 MEDIA NETWORK
OF THE YEAR

CANNES LIONS FESTIVAL OF CREATIVITY

VIEW OUR WORK

About Us

At OMD we are dedicated to our clients’ growth.  It starts with our unwavering commitment to deliver sharper insights, smarter ideas and stronger results. 

At OMD Malaysia, we deliver creativity, strategic leadership, thought-provoking ideas and technology. We embrace market dynamic changes and future trends to deliver effective business results to clients.

Discover what inspires the most awarded agency network in the world and how more powerful insights, ideas and results can unlock greater success for your brand.

"OMD is a dynamic partner that provides us with the best media solution from strategy to ideation.

For our media buy which crosses into a few regions, OMD has provided partnership and resources to propel our message across these regions. Due to the nature of our retail business, the team is committed to provide solutions within a short time to keep driving positive business results for the group."

Chow Wei HengVP National Marketing, Resort World Genting Malaysia

"As a brand that strives to become a trusted name in health, wellness and beauty, it’s important for us to keep our finger on the market’s pulse.

These challenges, and demands for a fearless approach to marketing, is exemplary of OMD’s commitment as a trusted partner.

We appreciate their efforts in bringing out of the box thinking in answering our goals, and we look forward to more to come."

Jessica NgChief Customer Officer, Watsons Malaysia

Our Work

Awards

Watsons Move Your Body Zumba, Best Entertainment Campaign, Gold, 2016

Watsons Move Your Body Zumba, Best Entertainment Campaign, Gold, 2016

Watsons Raya Ni Dah Kahwin, Best Marketing Displine Campaign (Content Marketing), Gold, 2016

Watsons Raya Ni Dah Kahwin, Best Marketing Displine Campaign (Content Marketing), Gold, 2016

Tourism Australia, An Amazing Aussie Platter, Best Event/Experiental Marketing Campaign, Gold, 2016

Tourism Australia, An Amazing Aussie Platter, Best Event/Experiental Marketing Campaign, Gold, 2016

If Carlsberg Did Marketing Campaign, Best Use of Media, Gold, 2016

If Carlsberg Did Marketing Campaign, Best Use of Media, Gold, 2016

Clinique Turnaround for the Better, Best Mobile Marketing Campaign, Silver, 2016

Clinique Turnaround for the Better, Best Mobile Marketing Campaign, Silver, 2016

McDonald's A Counterpoint to Hate, Best Integrated Marketing Campaign, Bronze, 2016

McDonald's A Counterpoint to Hate, Best Integrated Marketing Campaign, Bronze, 2016

Watsons Shows How it is Like Being a Lady during Ramadan-Raya, Silver, 2016

Watsons Shows How it is Like Being a Lady during Ramadan-Raya, Silver, 2016

Watsons’ Massive Event Set a New Record, Bronze, 2016

Watsons’ Massive Event Set a New Record, Bronze, 2016

URC Cream O, Race Start In Malaysia, Bronze, 2015

URC Cream O, Race Start In Malaysia, Bronze, 2015

Our People

Profile

Margaret Lim

Managing Director

Margaret is a firm believer in nurturing and inspiring fresh thinking to deliver cutting edge solutions and accountability to clients. Passionate about consumer behaviour and driven by Malaysia’s dynamic communication and media landscape, she is determined to keep the agency at the forefront of market trends, insights and sharper strategies.

Margaret joined OMD in 2002 and in her 2 decades of experience, she has worked with premier agencies namely Naga DDB, JWT and Lowe. Her experience covers various high profile MNCs amongst which include Fonterra, McDonalds, Sony, Unilever, Maxis, Watsons and Johnson & Johnson.

Through Margaret’s leadership, the local office has a strong culture that fosters strong collaboration amongst teams and excellent work performance as evidenced by the increase of new business, clients and staff retention as well as several award wins including Gold for 2012 Campaign Agency of the year Awards.
Profile

Cynthia Hoe

Chief Finance Officer

To ensure that we have smarter and faster operations, our internal housekeeping and control systems are meticulously managed so that our planning and buying teams can focus on what really matters – our clients. Cynthia is responsible for designing and maintaining the systems and processes that keep OMD running efficiently.

While Cynthia oversees the overall financials of the group, she also maintains an impeccable reputation for OMG as a transparent and compliant organisation and she is a key advisor to the ExCo on all strategic decisions. She is also responsible for administration, IT, human resources and legal.

Cynthia joined Omnicom Media Group in 2002 and has over 20 years of diverse financial experience in numerous companies of different scale and complexity including FMCG, Property Development, Insurance and Manufacturing. Cynthia earned her professional qualifications through Chartered Institute of Management Accountant (CIMA) and she is a member of Malaysian Institute of Accountants (MIA).
Profile

Angeline Lum

General Manager

Personal excellence isn’t just a matter of talent, it’s a matter of will; the will to succeed, the will to adapt and the conviction to say to oneself that nothing is impossible. Angeline passionately nurtures teams with this mantra while pushing individuals beyond their comfort zones to realize their true potential.

With more than 20+ years in the industry, Angeline is passionate about driving innovation in content creation, out-of-home ideas and digital solutions. She is a market leading authority in channel strength and uncovering the potential breakthroughs that can come from it. She consistently drives her teams to delight clients with work that grows both sales and market share.
Profile

Liew Siew See

General Manager

Successful leaders aim to redefine the benchmark for the future. Siew See consistently uncovers new media opportunities that push the boundaries of current industry standards.

She delivers results through robust negotiation tactics fused with impeccable integrity, regularly attracting the region’s top clients to OMD Malaysia. Her tenacity and drive have been consistently recognized with OMD Malaysia’s highest award, ‘The Eagle Awards’ for two consecutive years.

Siew See brings 35+ years of media industry experience to OMD Malaysia, in vertical industries such as aviation, automotive, telecommunications, banking, consumer appliances, property and personal care. Her relentless drive for new business opportunities keeps OMD Malaysia’s continually striving for unparalleled excellence.
Profile

Ng Hooi Leng

General Manager

Hooi Leng is a self-driven and passionate individual who strives to deliver strategic and integrated media plans to ensure clients' expectations and goals are met. 
She values and believes strongly in fostering a close relationship with clients to deliver our knowledge and thought leadership. She is also a respectable team leader and mentor who nurtures and shapes her team to plan and execute quality work, efficiently.
In her years of experience in the industry, she has worked with an array of blue chip clients from various categories 
Profile

Agnes Yee

General Manager

“The clients will not care until they know you care about them” is a mantra that Agnes lives by and ensures that it is cascaded down to the work and commitment delivered to our business partners and internal team. Having been on the client side, she believes that excellence and goals can only be achieved through strong synergy and trust.
With 16 years of all-rounded experience in client servicing and communication planning, she has deep knowledge in various industries which allowed her to demonstrate strategic media creativity. Her portfolio includes key clients such as Celcom, Maybank, LVMH, Clarins, Nippon Paint, Nin Jiom, Perodua, Huawei, OCBC, Carlsberg and McDonalds.
She is also recognized by all her clients to have excellent appraisal marks and working relationship with creative partners like Leo Burnett, Draft FCB, M&C Saatchi, Grey Worldwide and Havas International.
Profile

Yong Shel Vei

Research Director

In-depth consumer knowledge and insights are the key ingredients of good ideas and the foundation for strategic communications planning. With an eye for the latent consumer insight, Shel facilitates the ignition of OMD’s strategic thinking and ideation that leads to many successes of clients’ brands and products. She ensures a wealthy repository of consumer information that arms our teams with updated trends and market knowledge.

With 14+ years of experience, Shel has conducted research across industries, regions and research disciplines, both quantitatively and qualitatively. The width and depth of her research experience plays an instrumental role in delivering better communications insights that drive client growth.

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FOR MORE INFORMATION CONTACT careers.malaysia@omd.com

DARREL CHEONG Profile

MEET DARRELL

DARREL CHEONG

MEDIA PLANNER

PATH OR JOURNEY
From studying corporate communications to trying a hand at PR, now I'm happy to say that media planning is the right direction for me.
 
THE OMD EXPERIENCE
It's been great! I’m surrounded by nice sociable colleagues: colleagues who freely share their knowledge & their success secrets. 
 
EVOLUTION
I am happy to be advancing my portfolio and skillsets here; gaining knowledge in planning: research, negotiation skills, people skills and many more.
LEE YEN YEN Profile

MEET YEN YEN

LEE YEN YEN

MEDIA PLANNER

PATH OR JOURNEY
I majored in Marketing from The University of Sydney. Even without a media background, OMD accepted and prepared me for more than I need to get by.
 
THE OMD EXPERIENCE
Being with OMD means being a part of an incredibly smart, energetic and cheerful family who inspire me to be more than who I think I can be.
 
SAGE ADVICE
“The difference between who you are and who you want to be, is what you do.” Hence in putting that extra effort, extraordinary can become a reality.
NORINAH BUJARI Profile

Meet NORINAH

NORINAH BUJARI

SENIOR PLANNER

EVOLUTION
This is my 2nd tenure at OMD. I'm back because I know I will continue learning & growing: previously at research; now in implementation
 
SAGE ADVICE
“Don’t walk behind me, I may not lead. Don’t walk in front of me, I may not follow. But walk beside me… and be my friend”
 
EXTRACURRICULAR
I cycle and I'm happy to say I've influenced my colleagues to join me! So now we cycle at least 2x a month on the weekends.
Raymond Chin Profile

Meet Raymond

Raymond Chin

Business Director

EVOLUTION
My job scope evolved along with my career progression, attitude, beliefs and outlook in life. No longer just about ME, it’s really WE.

OMD EXPERIENCE
Over 10 years in media to date, I have been with OMD for the past 7 years garnering experience in a variety of client industries.

DIVERSE EXPERIENCE
My previous experience in sales, consultation and copywriting have taught me that innovation is the best means for survival.

SAGE ADVICE
I put a lot of emphasis in the skill of project management, for there is no excellence without a properly managed beginning and end.
Rebecca Siew Profile

Meet Rebecca

Rebecca Siew

Manager

EVOLUTION
My 3 ½ years with OMD has groomed and helped me to build my self-confidence & inter-personal skills.

THE OMD EXPERIENCE
It’s been a roller coaster ride for me, but it has been the best time in my career. The ups and downs have made the path more interesting.

INSPIRATION TACTICS
I believe in Work Hard Play Harder.

SAGE ADVICE
My senior told me there is no such thing as a stupid question; you will lose out if you don’t ask. Speaking up is the key to learning.
Serena Loh Profile

Meet Serena

Serena Loh

Business Director

Evolution
Growing is a must in life and at OMD I have become more adaptable, both leading and following, driving innovation & impact.
 
OMD Experience
I feel comfortable coming to work, yet dynamic too. Laughter comes easy. Though work may sometimes be intense, it always feels alright with teamwork at play.
 
Passion In Practice
Follow the trend, but always remain grounded in the foundation of the business: Insights into consumers and understand the category.
 
Extracurriculars
I love Euro-style boardgames. We have whole day sessions enjoying the different plays, besting each other in strategy, luck of the dice & psychology.
TAI PENG PENG Profile

MEET PENG PENG

TAI PENG PENG

BUYING MANAGER

PATH OR JOURNEY
I started my path in accounting, but found media to be much more interesting and challenging and so here I still am, after 10 years.

EVOLUTION
In my decade at OMD, I've had the chance ot handle so many different categories, continually learning and growing.

THE OMD EXPERIENCE
It's a very warm and welcoming family. We have each other's backs, we share in the work and stress, and also have fun together.

Contact Us

OMD Malaysia

Margaret Lim Managing Director

Level 3, Tower C. Uptown 5 No 5 Jalan SS 21/39 Damansara Uptown Petaling Jaya, Selangor D.E. 47400 Malaysia

T: +6 (03) 76519999

F: +6 (03) 76606130

Level 3, Tower C. Uptown 5

No 5 Jalan SS 21/39 Damansara Uptown

Petaling Jaya, Selangor D.E.

47400

Malaysia

T: +6 (03) 76519999

F: +6 (03) 76606130

OMD Worldwide

Florian Adamski

CEO, Worldwide
10 Regents Wharf
All Saints Street
London
N1 9RL
UK
T: +44 (0) 20 7908 3400

Asia Pacific

Stephen Li

CEO, APAC
3 Anson Road
#30-03 Springleaf Tower
Singapore
079909
T: +65 6876 6800

Europe, Middle East and Africa

EMEA

Florian Adamski

CEO, Worldwide
10 Regents Wharf
All Saints Street
London
N1 9RL
UK
T: +44 (0) 20 7908 3400

Latin America

Julian Porras

CEO, Latin America
6205 Blue Lagoon Drive
Miami, FL
33126
USA
T: +305 341 2530

North America

John Osborn

CEO, USA
195 Broadway
New York, NY
10007
USA
T: +212 590 7100

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