OMD Mexico

Global Media Agency of the Year
10 Times in a Row

The Gunn Report for Media

VIEW OUR WORK

About Us

At OMD we are dedicated to our clients’ growth.  It starts with our unwavering commitment to deliver sharper insights, smarter ideas and stronger results.

At OMD Mexico, we use insights, an engaging digital culture, and content innovation to drive outstanding business results for our client partners.
 
Discover what inspires the most awarded agency network in the world and how more powerful insights, ideas and results can unlock greater success for your brand.

“OMD is on the right track as they are always up to date on the latest in media and consumer trends. They are constantly looking for relevant content that engages with consumers and drives our business results”

Claudia MarquezMarketing Director Nissan Mexico

“OMD makes the difference between a provider and a business partner. The experience and commitment of the team has contributed to our brand’s growth”

Andrés Zamorano GonzálezAdvertising and Communication Coordinator. Bridgestone Mexico

Our Work

Awards

Better than Cash, Visa, Best Content Creation. Shortlist. Festival of Media Latam, 2014

Better than Cash, Visa, Best Content Creation. Shortlist. Festival of Media Latam, 2014

Gallery of the World, Apple, Outdoor Campaing of he Year. Totem Awards

Gallery of the World, Apple, Outdoor Campaing of he Year. Totem Awards

In God Visa We Trust, Visa, Small Budgets. Shortlist. Effies 2015

In God Visa We Trust, Visa, Small Budgets. Shortlist. Effies 2015

La Copa donde Todos Queremos Estar, Visa, Best Outdoor Media Strategy. Totem Awards. 2014

La Copa donde Todos Queremos Estar, Visa, Best Outdoor Media Strategy. Totem Awards. 2014

La Selfie Perfecta, BDF Nivea B&W, Best Use Native Advertising. Shortlist. Festival of Media 2015

La Selfie Perfecta, BDF Nivea B&W, Best Use Native Advertising. Shortlist. Festival of Media 2015

The Star is Reborn, Nissan X-Trail, Silver Award Best Launch Campaing. Festival of Media Latam, 2015

The Star is Reborn, Nissan X-Trail, Silver Award Best Launch Campaing. Festival of Media Latam, 2015

To Brazil with John & Visa, Effectiveness Award. Bronze. Festival of Media 2014

To Brazil with John & Visa, Effectiveness Award. Bronze. Festival of Media 2014

To Brazil with John & Visa, Media Strategy. Shortlist. Effies 2015

To Brazil with John & Visa, Media Strategy. Shortlist. Effies 2015

Our People

Profile

Ricardo Izquierdo

Head of Accuen

Ricardo is Head of Accuen for Omnicom Media Group.  Accuen is the Group's Trading Desk for Programmatic Buying.

Working under the Lead of Ana Larios, Ricardo is responsible for the Growth of Accuen business in Mexico, both for our current clients as well as dedicated clients.

Ricardo is passionate about digital marketing and his main objective is to build Accuen into one of the best Trading Desks in Mexico. Motivated by new technologies, advertising strategies and finding new ways to get the best results for the client, Ricardo was part of Affiperf, Havas Media's Trading Desk. 

Ricardo was key on building Affiperf México, in diverse aspects such as internal processes, ngotiation with publishers, testing innovation platforms, strategic campaings, administration and more.

...

Profile

Riccardo Ferraris

CEO Omnicom Media Group México

Success is born at the intersection between media, strategy and technology.  As the CEO of Omnicom Media Group Mexico, Riccardo uses this intersection to fuel powerful creative ideas as an agent for business transformation and growth.  As CEO, Riccardo continuously searches for new ways to reach and engage with people and consumers.   He challenges Omnicom teams in Mexico to use media connections, digital, and content to drive business results for our client partners. 
 
Prior to being appointed CEO Omnicom Media Group Mexico, Ricardo was Partner and Business Development Leader at CHRONICLE, a leading consultancy in Brand Content development, where he is also an Advisory Board member.  Riccardo spent most of his career at Grey Advertising rising to CEO of Grey Brazil and Chairman and Regional Director of Grey Advertising Latin America from 2009 to 2012. He was the driving force behind Grey's aggressive growth and expansion in the region and under his leadership, he instituted important changes and initiatives that included raising the agency’s creative profile, investing in strategic planning, and transitioning clients and the agency into the digital and mobile worlds.
 
In his current role, Riccardo is working to position OMD Mexico at the center of the intersection between media, strategy and technology so that clients are well-positioned to capitalize on innovative media opportunities that drive growth in the LATAM region.
Profile

Patricia Martínez

Managing Director, OMD México

Patricia Martínez is Managing Director of OMD Mexico.

She is responsible for the media operations and continuous improvement of the strategies and services for OMD Clients. She is passionate about developing talent and help agency teams to improve Service, as well to support Clients, win in the marketplace and deliver profitable growth to their businesses.

 

Patricia is motivated by the convergence of media, strategy, consumer behavioral patterns, technology, digital platforms, and the mobile space to fuel powerful creative ideas as an agent for Business transformation and growth. Her current mission is to continuously search for new ways to reach and engage with people and consumers, and empowering them with great Media connections, Digital, and Content to drive business results for its Client partners.

Profile

Maria Eugenia Muñoz

Trading & Accountability Director

Powerful negotiating skills combined with strong optimization leads to effective results.  María Eugenia certainly knows how to trade with Mexico’s media vendors, fully optimizing OMD’s client budgets.  As Trading and Accountability Director, Maria Eugenia uses her negotiation skills to deliver higher level of effectiveness to OMD’s campaigns and proposals.  She uses systematic media planning process and attention to detail to utilize optimization opportunities that drive our client’s growth. 
 
Starting her career 15 years ago, María Eugenia has worked in a variety of roles, ranging from research to promotions, media planning, account direction and negotiations, for several clients in different categories.  Through an unparalleled mix of experience, dedication and our proprietary optimization software, Conquer, Maria Eugenia delivers better media efficiencies for our client’s businesses.
Profile

Ana Larios

Digital Director

Digital is not a separate world but a  vital part of any communication plan.  As Digital Director, Ana is responsible for the digital strategy, media planning & optimization, and social media strategies of our client’s campaigns. 
 
Prior to joining OMD, Ana was the Digital Director of Young & Rubicam México with a P&L and the regional VML Hub accountability.  She was also responsible for Y&R Brands digital partners.  Ana has navigated the transition to digital including SEM and SEO for some of Mexico’s top brands.  In her digital role at OMD Mexico, Ana is committed to deliver smarter digital strategies and better digital solutions for our clients.
Profile

Sandra Ramírez

Head of Trading & Operations OMG

Sandra Ramírez is Head of Trading & Operations for Omnicom Media Group Mexico.

Sandra is in charge of negotiations with Media partners in order to build better relationships that generate the best possible offerings for the Group’s clients. The area of Trading & Operations is part of Omnicom Media Group.

Profile

Shawn McDonough

Strategic Planning Director

A deep understanding of the market and detective-like abilities are essentials skills to deliver game-changing results for our clients.  As the Strategic Thinking Director at OMD Mexico, Shawn deeply understands the market, consumers, companies and categories. He uncovers unique insights that will generate smarter strategies for campaigns that drive stronger results.
 
After 15 years of experience at a creative agency in Los Angeles, Shawn took his career abroad to become Creative Director at JWT in Mexico. Interested in strategy, Shawn applied planning principles to the area of conservation, as Director of Communications for Mexico’s leading non-profit environmental organization PRONATURA.  He then served as VP Director of Strategic Planning at GREY GROUP Mexico and TERAN/TBWA Mexico. Shawn was instrumental in consolidating the multi-disciplinary teams that would execute dozens of integrated communications programs with activations in mass, digital and retail media.
 
Shawn’s experience combined with Vision, OMD’s global operating system, provides OMD Mexico with the expertise and talent to deliver powerful media strategies for our clients.
Profile

Ulises Márquez

New Business, Marketing & PR

To attract top client brands we need to clearly communicate the value we provide to clients, partners and talent.  As the PR, Marketing and New Business Coordinator for OMD Mexico, Ulises insures that our products and services are clearly conveyed in the marketplace. 
 
Ulises’ broad range of experience spans TV production, design, and research for some of Mexico’s top agencies including TNS-Research International, Lexia Qualitative Insights and Synovate.  Ulises has used this experience to generate numerous account and award wins for OMD Mexico clients as a testament to his impact on our team. 

Culture

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FOR MORE INFORMATION CONTACT MEXICO@OMD.COM

Ana Lucero Sánchez Profile

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Ana Lucero Sánchez

Media Planner

EVOLUCIÓN
He estado en algunas otras agencias y también empecé a dar clases sobre medios en la Universidad.

LA EXPERIENCIA OMD
El poco tiempo que he estado en la compañía me ha permitido darme cuenta de lo humano del trato en todo momento. Me siento valorada y con espíritu de equipo. OMD realmente tiene ese toque humano que no es tan fácil encontrar.

OPORTUNIDADES
Amo la cuenta que llevo, a mi cliente, a mi equipo. Desde el principio confiaron en mí para presentarme a los clientes, y me retaron a probar mis habilidades para presentar ante ellos. Nunca me han dejado sola, me han dado todo el apoyo y guía para poder lograrlo.
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Daivid Corrado

Associate Strategist

DYNAMISM
I'm a mover. I've been moving all my life. I think it's why I enjoy strategy: get to a new place. Get a feel for it. Understand. Adapt. Make sense of things.

WINNING MENTALITY
We recently did a pitch which was absolutely fantastic. The whole team were fans so the planning process boiled down to a bunch of us basically just having a laugh with a bunch of inside jokes. We were so comfortable when we presented and knew every angle inside out, and the client loved us!

DIVERSE EXPERIENCES
I've had days where I spend my morning looking at Lingerie (Vickyform), Cars for lunch (Nissan), Computers for the afternoon(Intel) and Drinks for the night (Diageo). You have to be good at switching tracks in your mind and quickly get on a new train of thought.
 

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Erika Avila

Group Account Director

EXPERIENCIAS DIVERSAS
En OMD he tenido toda clase de experiencias, desde servicio al cliente hasta el desarrollo de mi propio equipo, pasando por resolver bomberazos y diseñar estrategias para llevar a mis marcas contra su competencia. Ni un día es parecido al otro.

TÁCTICAS PARA INSPIRAR
Escribo mis ideas en una libreta, me mantengo al tanto de noticias o campañas innoadoras, así como lo que sucede en los medios. Con esto, puedo acercarme a mi equipo y tener sesiones de lluvia de ideas para nuestros clientes.
 
LOGICA EMPRENDEDORA
Maximizar el presupuesto de mis clientes para conseguir grandes cosas, buscando siempre oportunidades innovadoras de medios y por ende del negocio.
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Christian Solorzano

Planning Director

EVOLUCION
Me gradué en la UVM. Y comencé desde abajo en la industria de los medios, desde contratar, monitorear y evaluar distintos medios.
 
LA EXPERIENCIA OMD
Cuando entré a OMD empecé a dirigir cuentas y proyectos de investigación de medios para diferentes cuentas. Ahora trabajo en el emocionante mundo de nuevos medios, analizando estrategias de medios online, así como su sinergia con los medios tradicionales.
 
TU PASIÓN EN PRÁCTICA
Todos los días en OMD busco nuevas formas de evaluación y reportes post-buy. Todo esto, para que las campañas de nuestros clientes sean exitosas.
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Heriberto Gómez

Account Director

LA EXPERIENCIA OMD
Me gusta ser parte de una familia que está siempre en movimiento, siempre mejorando y yo en lo personal, siempre aprendiendo!

GLOBALIZACIÓN
Trabajar tanto con equipos locales como globales brinda una experiencia gratificante. En ambos casos, todos nos escuchamos, proponemos y aprendemos. Trabajamos como un solo equipo.

UN SABIO CONSEJO
Las cosas más hermosas de la vida vienen envueltas en la forma de problemas. Lo único que tienes que hacer es saber cómo desempacarlas para encontrar su contenido! Persiste y verás cómo lograrás las cosas.

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Jorge Moreno

Account Manager

TÉCNICAS PARA INSPIRARTE
Observar la conducta de la gente. Mirar la lluvia mientras ando en mi auto.

EVOLUCIÓN
He tenido un gran crecimiento personal y profesional, gracias al apoyo de mis jefes y colegas, quienes siempre han creído en mí y me han dado todo el espacio que necesito para crecer.

PENSAMIENTO EMPRENDEDOR
Me gusta, independientemente del brief del cliente, analizar lo que sucede con la marca, para detectar los puntos flacos y ofrecer maneras alternativas de fortalecerlos.
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Marisol Pulido

Digital Mentor

TU CAMINO
Sólida experiencia en estrategias desarrolladas durante 5 años en el mercado de cuentas nacionales y en la región LATAM, pasando por la Casa Editorial El Tiempo, Mediacom (GroupM) como Ad Operations Coordinator y Adjust como Client Service Manager. Me especializo en Estrategia de Marketing Digital, Gestión de Campañas, negociación, implementación y optimización de medios, así como desarrollo e implementación de contenido.

LA EXPERIENCIA OMD
Me siento orgullosa de pertenecer a un equipo que siempre busca ser mejor, que cree en la gente que apoya el talento, que tiene el conocimiento y la experiencia para hacer crecer a los clientes y colaboradores.

EVOLUCIÓN
He crecido profesional y personalmente, con personas que me han enseñado su experiencia y conocimientos en la industria que me ha permitido desarrollar mi parte estratégica.

Contact Us

OMD Mexico

Patricia Martínez Directora General

contactmex@omd.com

Torre Cuervo Guillermo González Camarena 800, 1er piso Zedec Santa Fe, 01210 , Del Alvaro Obregón México D.F. Mx

T: +5255 1085 8600

Torre Cuervo

Guillermo González Camarena 800, 1er piso

Zedec Santa Fe, 01210 , Del Alvaro Obregón

México D.F. Mx

T: +5255 1085 8600

OMD Worldwide

Mainardo de Nardis

CEO, Worldwide
195 Broadway
New York, NY
10007
USA
T: +212 590 7100

Asia Pacific

Stephen Li

CEO, APAC
3 Anson Road
#30-03 Springleaf Tower
Singapore
079909
T: +65 6876 6800

Europe, Middle East and Africa

EMEA

Nikki Mendonca

President, EMEA
10 Regents Wharf
All Saints Street
London
N1 9RL
UK
T: +44 (0) 20 7908 3400

Latin America

Julian Porras

CEO, Latin America
6205 Blue Lagoon Drive
Miami, FL
33126
USA
T: +305 341 2530

North America

Monica Karo

CEO, USA
195 Broadway
New York, NY
10007
USA
T: +212 590 7100

Latin America

OMD Mexico

North America

OMD United States