CEO Omnicom Media Group México
Success is born at the intersection between media, strategy and technology. As the CEO of Omnicom Media Group Mexico, Riccardo uses this intersection to fuel powerful creative ideas as an agent for business transformation and growth. As CEO, Riccardo continuously searches for new ways to reach and engage with people and consumers. He challenges Omnicom teams in Mexico to use media connections, digital, and content to drive business results for our client partners.
Prior to being appointed CEO Omnicom Media Group Mexico, Ricardo was Partner and Business Development Leader at CHRONICLE, a leading consultancy in Brand Content development, where he is also an Advisory Board member. Riccardo spent most of his career at Grey Advertising rising to CEO of Grey Brazil and Chairman and Regional Director of Grey Advertising Latin America from 2009 to 2012. He was the driving force behind Grey's aggressive growth and expansion in the region and under his leadership, he instituted important changes and initiatives that included raising the agency’s creative profile, investing in strategic planning, and transitioning clients and the agency into the digital and mobile worlds.
In his current role, Riccardo is working to position OMD Mexico at the center of the intersection between media, strategy and technology so that clients are well-positioned to capitalize on innovative media opportunities that drive growth in the LATAM region.