OMD’s global research initiative, Retail Revolution, began in 2017 and has evolved over the last two years to uncover how consumers accept, understand and trust AI in their daily lives. Through multiple research phases including quantitative and qualitative methodologies, we have tracked over 30,000 respondents across 13 global markets, 21 shopping categories and 65 future retail scenarios. Together with Google in November 2019, we celebrated the launch of the latest Retail Revolution findings with our people, partners and clients.