OMD UAE

2017 Agency of the Year

Festival of Media MENA

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About Us

At OMD we are dedicated to our clients’ growth.  It starts with our unwavering commitment to deliver sharper insights, smarter ideas and stronger results.

At OMD UAE, we value innovation, thought-leadership and effectiveness. It is this spirit that guides our work and drives us to relentlessly aim higher to achieve client growth.
 
Discover what inspires the most awarded agency network in the world and how more powerful insights, ideas and results can unlock greater success for your brand.

“Our brand promise is to stay different, and we really rely on OMD to deliver on that brand promise. They have consistently delivered successful and innovative marketing campaigns for Jumeirah Group”

Shaf Butt Regional Director of Marketing for Dubai and MEASA, Jumeirah Group

Our Work

Awards

Media Agency of the Year 2015

Media Agency of the Year 2015

Agency Network of the Year 2016

Agency Network of the Year 2016

Media Agency of the Year 2017

Media Agency of the Year 2017

Media Network of the Year 2013 & 2014

Media Network of the Year 2013 & 2014

Media Agency of the Year 2013

Media Agency of the Year 2013

M&M Global, Henkel, Effectiveness Award, 2012

M&M Global, Henkel, Effectiveness Award, 2012

Gemmas Effie MENA awards, The X Factor, Media, Gold, 2013

Gemmas Effie MENA awards, The X Factor, Media, Gold, 2013

Dubai Lynx, Persil Arwa’a Abaya, Branded Content, Silver, 2013

Dubai Lynx, Persil Arwa’a Abaya, Branded Content, Silver, 2013

Dubai Lynx, Pattex Henkel, Best use of broadcast, Silver, 2013

Dubai Lynx, Pattex Henkel, Best use of broadcast, Silver, 2013

MENA Cristals, McDonald’s Hakawati, Best use of brand content, Silver, 2014

MENA Cristals, McDonald’s Hakawati, Best use of brand content, Silver, 2014

Global Media Agency of the year 2014

Global Media Agency of the year 2014

MENA Digital Awards, Pepsi Ramadan, best use of video, Gold, 2014

MENA Digital Awards, Pepsi Ramadan, best use of video, Gold, 2014

Our People

Profile

Nadim Samara

CEO- UAE

A strong architect needs vision to achieve greatness. This is precisely what Nadim brings to OMD, thanks to his broad experience gained in various functions and across several international offices in our global network. Today, he applies his boundless energy to nurture a strong “always in motion” spirit in the agency. Nadim has a natural talent for bringing out the best in people, thanks to his leadership, coaching and talent development skills that turn OMDers into OMDoers. His relentless focus on uncovering better practice to stimulate the market performance of OMD’s clients is infectious.
 
Nadim’s career started 11 years ago at OMD. He has rapidly progressed from planning to analytics and now to agency management, with roles at OMD offices across four countries. Thanks to his vision, both OMD employees and clients navigate the future with greater confidence and optimism.
Profile

Eric Bequin

Managing Director – OMD Strategies and North Africa

Our expertise in luxury comes from years of experience of driving premium brands forward, with strategies and innovation that make them excel in this highly competitive category. Eric manages some of the world’s largest luxury brands, sharpening their media practice and injecting his insights and creativity in their communications, thanks to his rich experience.
 
Eric started his career in 1992 in advertising agencies in France and the UAE, handling various accounts including premium brands. In 1999, he moved to the client side, joining Goodyear Dunlop Tires as Marketing Director for EMEA. He returned to the Middle East in 2007, joining OMD to drive the agency’s expansion into North Africa. Today, Eric heads our luxury practice in the region, using his rich experience to keep his clients at the forefront of their categories.
Profile

Kayleigh Breen

SENIOR HR MANAGER

It has always been our ambition to provide a ‘Great Place to Work’ for our talent, and being recognized as one requires strong and committed leadership, particularly in Human Resources. As our senior HR manager, Kayleigh ensures that OMD’s practices of sourcing and nurturing talent continues to be at the leading edge of the industry.
 
Prior to joining OMD, Kayleigh was an HR consultant in Ireland for over four years prior to joining Zurich Insurance to handle their employee relations. She relocated to Dubai in 2014 to perform the role of a regional HR manager for a logistics company. Throughout her career, she has honed in on her passion to develop and motivate individuals in order to drives business forward, fostering talent growth through a commitment to developing and sharpening personal skill-sets.
Profile

Waseem Afzal

Executive Director- Integrated Solutions

Becoming a leading digital agency in the market has required strong foresight, commitment and core competency. Waseem has driven OMD’s digital agenda over the past decade, breaking down silos to demonstrate the importance of this medium early on. Thanks to his dedication, our clients have been able to benefit from a strong early-mover advantage. Waseem has also been behind several industry-firsts, including the integration of digital within offline teams to create a new hybrid planning system well before anyone else in the region.

Starting as a campaign trafficker at Impact Proximity in 2004, before moving to OMD in 2005 as a Senior Executive, Waseem progressed rapidly to lead OMD’s digital function today. Over that time, he has transformed our clients’ relationships with digital, including spearheading award-winning campaigns.
Profile

Farah Moumneh

Head of Strategy

In today’s ever-changing media landscape, clients demand greater accountability and business strategies that directly impact their bottom line. As Head of Strategy, Farah ensures that OMD’s product and talent deliver on the agency’s promise of being strategic, performance-led and innovative partners. She also ensures the consistency in OMD’s output, leveraging data and insights to devise powerful strategies, all of which ultimately helps our clients to excel.
 
Farah started her career as a planning executive and grew over the course of 9 years to become a Business Unit Director. Throughout her tenure, she has worked across multiple businesses and sectors. Her hard work, dedication and strategic thinking have been recognized with several accolades, including for Sustained Performance in 2009, Business Excellence in 2014, OMDer of the Year in 2015 and Internal Partnership in 2016. Her passion for building brands and producing innovative solutions have culminated in her successful growth within the agency, including her appointment as Head of Strategy in 2016.
Profile

Elie Bachaalani

Head of Investments

In order to get the maximum value for our clients from their investments, we ensure that we build and manage key relationships with partners so that we can always offer our clients the very best of what’s out there. As our Head of Investments, Elie plays a leading role in managing negotiations with suppliers and securing the best conditions for our clients, such as first right of refusal, top-level placements and first access to the latest innovations and technologies.
 
Elie joined OMD Dubai as a Junior Buying Executive in 2006. Following a strong performance record, he quickly grew within the organization to become Trading Supervisor by 2009. Throughout his career, Elie has gained extensive trading experience on a wide portfolio of accounts. Today, he leads all strategic trading and negotiations as OMD’s Head of Investments.
 
Profile

Layal Takieddine

Head of Marketing

As an agency that advises clients on how to build their brands, it only makes sense that we apply the same thinking and methods to ourselves. As our Marketing Director, Layal manages OMD’s brand image, ensuring that the agency is at the forefront of the industry. She ensures our brand, products and services are communicated clearly and effectively to an audience of thousands or just one.

Layal started as a Marketing & PR Coordinator at one of the region’s leading production houses, focusing on business development. In 2006, she joined Coca-Cola in a marketing role, before joining Fuse in 2008. There, she created award-winning branded entertainment solutions for OMD clients. Layal moved to the role of Marketing Director in 2013, with several innovations, achievements and account wins as a testament of her impact.

Culture

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Explore our careers

Roxanne Gahol Profile

Meet Roxanne

Roxanne Gahol

Manager - Planning

JOURNEY
Since I have joined, OMD has strengthened my character by opening my mind to new possibilities. I’ve been shown that there are countless solutions to every challenge.
 
PASSION IN PRACTICE
I always try to think of faster ways to streamline operational processes so that I have more time to work on other, bigger projects.
 
WINNING MENTALITY
Walt Disney once said, “The difference in winning and losing is most often… not quitting.” Don’t give up; nobody can ever take away what you have learned.
 
WORDS OF WISDOM
Don’t get lost within the details if it pulls you away from seeing and fulfilling the bigger picture.
Zeeshan Merchant Profile

Meet Zeeshan

Zeeshan Merchant

Director - Planning

JOURNEY
I started my career at OMD as a naïve 20-year-old fresh out of university, and 6 years later I feel a part of the OMD fabric, day in and day out.
 
PASSION IN PRACTICE
Analyze that one key insight and the ‘cues’ that serve as an aperture to differentiate yourself by digging into what makes the consumer tick.
 
WINNING MENTALITY
We at OMD have been taught to always strive to be better, always go the extra mile for yourself and your clients, and this is reflected in our attitude.
 
WORDS OF WISDOM
The most precious gift we can offer anyone is our attention.

Jalal Jassoma Profile

Meet Jalal

Jalal Jassoma

Associate Director - Digital Planning

JOURNEY
Since joining OMD, my development has been thorough and continuous. My knowledge of the industry has expanded, and my skills and expertise have massively improved. 
 
PASSION IN PRACTICE
Diverse minds provide solutions for different brands, using one unified structure and system. At OMD, you are exposed to it all; your experience is optimal.  
 
WINNING MENTALITY
 I’m a results-driven person, whether at work or in my personal life. I always find ways for optimal outcomes and push myself for stronger results.

WORDS OF WISDOM
Use experience, knowledge and insight to anticipate potential successful trends and be the one who leads the way.
Ewalt Jess Mora Profile

Meet Ewalt

Ewalt Jess Mora

Senior Executive- Investments

JOURNEY
Since I’ve joined OMD, it has become like a second family to me. We always try to bring out the best in each other.
 
PASSION IN PRACTICE
At OMD, we always think outside the box. We keep on searching for the road less travelled while leaving footsteps behind.
 
WINNING MENTALITY
I feel I am on the right track to becoming a media buyer; I know that it is a long process but I am willing to endure, embrace and overcome all challenges that await me.
 
WORDS OF WISDOM
Take every suggestion, evaluation and criticism positively. There is always room for improvement.
Dara Maher Profile

Meet Dara

Dara Maher

Senior Director - Digital

JOURNEY
I have spent the past 10 years in digital marketing, working across almost every category. Initially from OMD Ireland, I am enjoying learning about international outlooks in Dubai now.
 
PASSION IN PRACTICE
As a firm believer in the digital product, I believe in testing as many new technologies as possible and ensuring that OMD is among the first in market for digital innovations.

WINNING MENTALITY
Sometimes the simplest ideas are the ones that work the best. Un-complicating and localizing huge initiatives have led to some of our best results.
 
WORDS OF WISDOM
Love what you do.
Zahra Al Safwani Profile

Meet Zahra

Zahra Al Safwani

Manager - Social Media

JOURNEY
A friend told me how amazing OMD is, so I applied and three years later, I’m still here. OMD is fantastic at providing you with all sorts of training - be it business-wise or personal growth.
 
PASSION IN PRACTICE
Always put yourself in the shoes of a consumer. Studying consumers’ demographics and habits is a great way of providing you with direction.

WINNING MENTALITY
Spotting trends early is a key to success. Be it a new tool, format or idea, it helps improve your way of thinking. With time, your trends’ creation skills will nourish.
 
WORDS OF WISDOM
“Engage in problem-solving conversations with people of diverse minds and cultures.”

Contact Us

OMD UAE

NADIM SAMARA CEO UAE

uae@omd.com

OMD UAE - Dubai Al Sunbolah Street, PO Box 34404 Dubai Media City, Dubai United Arab Emirates

T: +97144500450

OMD UAE - Dubai

Al Sunbolah Street, PO Box 34404

Dubai Media City, Dubai

United Arab Emirates

T: +97144500450

OMD Worldwide

Mainardo de Nardis

CEO, Worldwide
195 Broadway
New York, NY
10007
USA
T: +212 590 7100

Asia Pacific

Stephen Li

CEO, APAC
3 Anson Road
#30-03 Springleaf Tower
Singapore
079909
T: +65 6876 6800

Europe, Middle East and Africa

EMEA

Nikki Mendonca

President, EMEA
10 Regents Wharf
All Saints Street
London
N1 9RL
UK
T: +44 (0) 20 7908 3400

Latin America

Julian Porras

CEO, Latin America
6205 Blue Lagoon Drive
Miami, FL
33126
USA
T: +305 341 2530

North America

Monica Karo

CEO, USA
195 Broadway
New York, NY
10007
USA
T: +212 590 7100

Local Sites

Latin America

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