OMD FWD: 2nd July 2020
OMD EMEA
2 Luglio 2020

Can you believe we are already halfway through 2020? It’s fair to say that it has been a whirlwind of a year.

We all want the best for our furry friends. Featuring a virtual veterinary service, check out the second segment of our brand new start-up section. Due to social distancing, appointments for pets are difficult to plan. PetPro Connect aims to unite pet owners with over 5,000 clinics. Purr-fect right?

 

News:

  • Facebook is on the dark side ? Facebook is trailing a new makeover. Dark mode will be on Facebook mobile after success on apps such as WhatsApp and Instagram. Which do you prefer?
  • Goodbye to the Disney Channel ? Who remembers the Disney Channel? The kids channel will cease to exist as of October 1st 2020. But have no fear, all the content will be available on Disney+.
  • Quibi isn’t going as expected…? The short-form video platform fell out of the top 50 most downloaded within a week of its launch, and only attracted 1.5 million active users by the end of May.
  • Google is helping small biz ?The shopping search service will primarily feature free product listings instead of paid ads. This will boost any biz that is struggling during the pandemic.

 

Start-up news:

 

  • Calling all the pet parents ?️ Our client, Boehringer Ingelheim, has introduced a new TeleVet service called PetPro Connect. Pet owners can schedule a virtual appointment from a selection of 5,000+ clinics.

 

Insights:

 

  • 22% – According to the Online Nation 2020 Report conducted by Ofcom, 22% of all UK adults own a smart speaker device in the home.
  • 15 – YouTube is trialing short 15-second video clips that can then be merged into one video in a feature called multi-segment videos.
  • 0.2% – Mixer, the video game streaming site by Microsoft is closing. Mixer saw 0.2% growth in viewership year-over-year as of April this year.
  • $15b – The consumer spend on iOS products hit $15 billion in Q1 2020. This makes iOS users some of the most valuable on the market.

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