OMD FWD: 03.01.2024
OMD Worldwide
3 January 2024

Trending Stories

Instagram Reels outperforms TikTok and Facebook for branded video content, report says: Emplifi’s research found that branded video content on Instagram Reels outperforms the same on other platforms. It also showed that longer Reels (over 90 seconds) had double the median number of video views than those on TikTok.

Fidelity marks down X valuation by 71.5%: Mutual fund company Fidelity has marked down its investment in X holdings — the parent company of X (formerly Twitter) owned by Elon Musk — by 71.5% from the original valuation of shares, according to a new disclosure.

Meta’s VR avatars will soon include recognition of tongue movement: According to UploadVR, the latest version of Meta’s VR framework includes tracking tongue movement when using a VR headset. This new element aims to simulate more realistic expressions and provide more authentic depictions of speech.

LinkedIn tests new AI-based learning elements in-stream: LinkedIn is testing a new coaching element within its education tools, which uses generative AI to help users on their learning journeys, specifically at their current career stage. This element is part of the expansion of LinkedIn Learning.

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