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Brands and celebrities launch on BeReal: Social media platform BeReal announced this week that, from February 6, celebrities and brands would officially join users on the no-ad app as “RealPeople” and “RealBrands.” BeReal will also release a new update set to see celebrities and brands get their own specific focus in-stream.

Other Trending Stories:

Hilton’s first Roblox feature: Hilton has made its first move into the metaverse by launching a branded integration inside Paris Hilton’s Roblox world. Users can earn real-world perks like upgraded Hilton Honors status and Hilton Honors Points through in-game challenges.

Instagram confirms test of ‘Flipside’: Instagram is testing ‘Flipside,’ a feature that turns “finstas” – users’ private, more personal accounts – into a new product feature. Instagram Head Adam Mosseri said, “It’s another way to reach a smaller audience on top of secondary accounts. We’ll see how people respond to the test and iterate forward.”

Optimize Pinterest in-app product listings: Pinterest has shared tips on how to optimize your product feed, improve the performance of your Pin listings, and create a more responsive in-app presence. Tips include how to use keywords in titles and descriptions, adding comprehensive metadata listings, and more.

Threads sees increased download momentum: Threads has seen an increased download momentum in December amid the EU launch with 12 million new downloads. This earned Threads a number-one spot in the Top Charts by downloads on Apple’s App Store and 16 million downloads on Google Play.