FWD – 2 August, 2024
OMD Worldwide
2 August 2024

Top Story

 

Meta launches custom AI bots: The next step of Meta’s AI push is here, with Meta launching its new AI Studio platform in the U.S., which will enable anyone to create their own AI bots, built on Meta’s systems. Creators can customize their AI responses “based on things such as their Instagram content, facts about themselves, and topics to avoid.”

Other Trending Stories

 

TikTok releases latest report on top brands: CreatorIQ and TikTok partnered to release their latest report that includes insights into key tactics and approaches when collaborating with TikTok creators, and which specific brands are driving the most engagement and interest on the platform.

Reddit introduces lead generation ads: Reddit has launched its own version of Lead Gen Ads, which will enable marketers to gather prospective customer information directly from their in-app promotions.

Canva boosts investment into Gen AI: Canva has acquired Leonardo.ai, a generative AI content and research startup, as the company looks to broaden the scope of its AI tech stack.

Meta will pay $1.4B in facial recognition settlement: The massive settlement between Meta and the state of Texas stems from a lawsuit filed in 2022, alleging that Meta’s past use of facial recognition technology violated the state’s privacy protections.

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