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Google adds enhanced AI discovery options: Google is adding new AI-powered elements to Search, tapping into its latest Gemini models to power an enhanced Search experience. The changes to how some information populates could keep the search engine top of mind for consumers as competition intensifies.
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YouTube tests picture-in-picture ads: YouTube is testing a new ad format for live streams,with picture-in-picture mid-roll ads set to start appearing in eligible broadcasts. Streamers will have the ability to generate revenue from smaller screen ads displayed on top of the in-progress presentation.
X is developing a payment service: X is building out a payments option, part of a key element in Elon Musk’s larger vision for an “everything app,” which could facilitate not only payments, but all forms of financial transactions online.
Threads users reach 200M: The user growth rate tripled over the last month, evidenced by the recent usage data shared by Meta in their latest Q2 earnings call. Threads announced it is now up to 200 million monthly active users, showing the platform’s opportunity to grab a significant portion of online attention.
Snapchat reaches 850M users and improves ad revenue performance: Snapchat has published its latest performance updatefor the second quarter of 2024, showing increases in both users and revenue, as it continues to drive improved performance for its ad business. In the report, Snap reported that global time spent watching content in the app has grown 25% year over year.
