FWD – 4 September, 2024
OMD Worldwide
4 September 2024

Top Story

Brazil X ban is upheld by supreme court: In the latest development in an ongoing feud between Supreme Court Justice Alexandre de Moraes and X’s owner Elon Musk, X has been suspended in Brazil after X failed to comply with court orders to combat the spread of false reports and hate speech on the platform.

Other Trending Stories

New report tracks social shopping adoption: A new research report from eMarketer looks at social shopping adoption, and what inspires “social shoppers”, or social media users who have purchased at least one thing via social apps over the past year to make a purchase in-stream.

Instagram launches comments on Stories: Instagram’s latest tool combines two features teens spend the most time on within the app: DMs and Stories. The platform now allows users leave comments under Stories, where only followers can see the comments, and those you follow back can leave a comment. This latest feature encourages activity where advertisers can see them.

TikTok drops a 2024 holiday marketing guide:TikTok has published the latest version of its holiday shopping guide, including stats and insights to help marketers plan for their upcoming holiday marketing campaigns.

Meta will shut down its Spark AR studio: In an announcement last week, Meta says it will close its Spark AR platform of third party tools and content effective January 14, 2025. This means that the AugmentedReality (AR) effects built by third parties – including brands and our wider community of AR Creators – will no longer be available beginning on this date.

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