FWD – 11 September, 2024
OMD Worldwide
11 September 2024

Top Story

Australia proposes minimum age limit for social: Australia’s current prime minister, Anthony Albanese, recently announced plans to introduce legislation into parliament by the end of 2024 that will block children from social media and other digital platforms unless they are over a certain age – likely to be between 14 and 16.

Other Trending Stories

YouTube adds deepfake detection technology: In response to the rise in generative AI deepfakes, YouTube has developed countermeasures to detect and alert creators and their publishers when their face or voice has been used in other clips on the platform.

Google expands virtual try-on tools: Google announced last week that it has expanded its generative AI-powered virtual try-on tool to support dresses – one of the most searched apparel categories for the tool – allowing users to virtually wear thousands of dresses from hundreds of brands.

Video content trends revealed in 2024 report:In Tubular Labs’ latest report on the state of social media, key trends that drive engagement across major social platforms are revealed, including cross-channel insights, trending topics, and the latest viewership data from their database of over 11 billion videos.

Bluesky and Threads downloads jump following X ban: According to Bluesky, a Twitter alternative created by former Twitter staffers, it has added 3 million more users over the past week – a 50% growth in its user base since the X ban was announced. The majority of that expansion has come in Brazil, where it briefly topped the iPhone “Free” app charts, before being unseated by X’s other main competitor in the region: Threads.

Stay in the know

Sign up
Successfully subscribed! Thank you!