FWD – October 16, 2024
OMD Worldwide
16 October 2024

Top Story

Sphere location announced in Abu Dhabi: Sphere Entertainment and the Department of Culture and Tourism Abu Dhabi announced that they’ll bring the world’s second Sphere to Abu Dhabi, UAE. This next-generation entertainment medium is expected to be a landmark addition to this premier international capital city, elevating the entertainment offerings.

Other Trending Stories

Meta previews AI video creation tool: Meta unveiled its latest video generation tool, called “Movie Gen,” which will soon be available in its apps. In addition to creating all new, HD videos based on text prompts, Movie Gen will be able to build upon your existing videos.

TikTok offers improved in-store sales tracking: TikTok aims to help businesses measure impact of their TIkTok ads on in-store visits, partnering with location data company InMarket on a new measurement solution option.

Report shares latest creator trends: CreatorIQ’s latest 54-page report on the state of creator marketing views how brands are partnering with influencers to boost their promotions. View the full report here.

YouTube launches Dream Track: YouTube has announced that all creators in the U.S. can now use its “Dream Track” audio generation process, which enables you to create short audio clips, via AI, based on text prompts.

Stay in the know

Sign up
Successfully subscribed! Thank you!