We’re proud to announce at last night’s prestigious Campaign Media Week Awards, our UK teams had huge success with OMD UK being crowned Media Agency of the Year and MG OMD being recognised as the Best Agency Partner and the most awarded agency of the night including the Grand Prix.
The industry awards which celebrate the best media campaigns, agencies, and teams over the past 12 months saw the leading agencies collect 21 accolades between them.
OMD UK’s Agency of the Year win was credited to ‘The OMD Way’, part of their pitch win, and saw them win the biggest private sector pitch of the year in 2021 for Compare the Market.
The agency also scooped 2 silver and 2 bronze awards for their campaigns with Google, Bacardi, and Childline throughout the event.
MG OMD was recognised as the most awarded agency partner, with 9 gold, 4 silver and 3 bronze wins across campaigns for Specsavers, Ring, Virgin Media, O2, John Lewis Partnership, NHS England, and Capita.
“Ring my bell and Saturday Night Takeaway”, by ITV and MG OMD for Ring, was the most successful individual campaign claiming 6 of the above awards, including the Grand Prix.
Not just being recognised for the success of their work, Natalie Bell, CEO of Manning Gottlieb OMD was named Media Leader of the Year for “taking MG OMD to new heights after a stellar year” and MG OMD were crowned an additional prize as Best Agency Partner, which is judged by the media owners on the Media Week Awards jury.
Read the full winners list here on Campaign Magazine
OMD UK
Media Idea Launch (under £250k) – OMD UK, Essence, Channel 4 and DRUM– Silver – Google – Highlife: Changing the narrative of Black Britain and demonstrating Pixel’s values
Media Idea (over £1m) – OMD UK, Essence, Channel 4 and DRUM– Bronze – Google – Highlife: Changing the narrative of Black Britain and demonstrating Pixel’s values
Best Use of Content (over £250k) – OMD UK, Twitch and Defected – Gold – Bacardi x Defected
Small Collaboration (under £250k) – OMD UK, OMG Unite & Versus – Gold – NSPCC Childline – We all feel it
MG OMD
Media Leader of the Year – Natalie Bell, CEO
Agency Partner of the Year – MGOMD
Media Idea Launch – MG OMD – Silver – Ring – Ring My Bell
Media Idea (under £250k) – MG OMD – Gold – Ring – Ring My Bell
Media Idea (£250k to £1m) – MG OMD – Gold – Specsavers – Should’ve 2.0
Best Use of Content (under £250k) – MG OMD & ITV – Gold – Ring – Ring My Bell and Saturday Night Takeaway
Media Creativity – MG OMD & ITV – Gold – Ring – Ring My Bell and Saturday Night Takeaway, MG OMD – Silver – Specsavers – Should’ve 2.0
Best Use of Audio – MG OMD – Silver – NHS England – Radio for Recruitment
Small Collaboration (Under £250k) – MG OMD & ITV – Gold – Ring – Ring My Bell and Saturday Night Takeaway
Best Use of Data for Audience Buying – MG OMD – Gold – John Lewis & Partners – Powering programmatic performance
Media Idea – Launch (media owner) – MGOMD & ITV – Bronze – VMO2 – Volt – A VOLT from the blue (and red!)
Media Idea – Launch (media owner) MGOMD & ITV – Silver – John Lewis & Partners – Christmas in the metaverse
Media Idea (under 250K – media owner) – MGOMD & ITV – Silver – Ring – Ring My Bell and Saturday Night Takeaway
Media Idea (under 250k – media owner) – MGOMD, LADbible Group and Karmarama – Gold – Capita – A Soldier is a Solider
Media Idea – (£250k – £1m – media owner) MGOMD & ITV – Bronze – John Lewis & Partners – Christmas in the metaverse
