John Osborn is stepping down to focus on nonprofit initiatives

As published in Adweek on July 18, 2022

Written by Olivia Morley

Adweek 2022 Media All-Star Christina “Chrissie” Hanson is stepping up to lead Omnicom Media Group agency OMD USA, replacing the agency’s previous CEO John Osborn.

Hanson ascends to the role after filling the global chief strategy officer position since 2018.

The announcement comes as OMD is upping its commitment to media measurement, having just launched a new attention calculator within its Omni platform. Hanson’s appointment also coincides with broader leadership changes at the holding company. OMD is OMG’s largest media agency, and its recent leadership moves reflect a pipeline from OMD to the top of the media group. Its previous global CEO, Florian Adamski, now leads OMG and George Manas succeeded Adamski as OMD’s global leader. Hanson’s new role also correlates with OMG’s new business turnaround—early COMvergence estimates put the OMD parent company below only GroupM in terms of new business earned in the second quarter. (It fell to third place behind both Publicis Media and GroupM in the first quarter.)

“Working with so many OMD USA clients and account teams over the past four years has given me invaluable insight into our clients’ needs and how leadership can best help our people meet those needs. These learnings will inform everything I do and every decision I make as CEO,” Hanson said in a statement.

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