The following specifications are for clients connected to OMD Sweden.
Display
Programmatic Display
Accepted file types: JPEG, GIF, HTML5
File size: 100 kb
Polite load- 100 KB
Animation length: Maximum 30 sec
On all GIF ads with partially black or white backgrounds a visible border of a contrasting color to the majority background color of the ad must be added.
Cannot contain auto-video, auto-audio, or auto-expandable.
All HTML5 ads should support the clickTAG variable.
Frame rate no faster than 18 fps.
Pop ups, surveys or any ad that spawns them are not allowed.
Colonizing ads that spawn additional windows or messages beyond the original advertising message are not allowed. Ads must open in a new tab or new window only.
When sending the assets to us, make sure they are validated and approved in this validator:
Google Campaign Manager
Validator: https://h5validator.appspot.com/dcm/asset
Information: https://support.google.com/displayvideo/answer/10261241?sjid=594552419943230553-EU
AdForm
Information: https://www.adformhelp.com/hc/en-us/articles/9738596324881-Requirements-for-HTML5-Banner-Fi
Keyword match
Maximum weight for desktop: 200kb/format
Maximum weight for mobile: 150kb/format
Files must be delivered in: JPG , png, gif, HTML 5
Schibsted / Klart.se
Dimensions: 320×320 px
Device: Mobile
File format: PNG, JPG, GIF, HTML5, Third Party Script
Maximum weight: 150 kb
Matpriskollen
Format: JPEG / PNG. OBS: The content are hosted at Matpriskollens adserver
Maximum weight: 200 kb
Dimensions: 800×400 px
Vinted
Technical specifications for allowed formats:
- html / jpg / png /gif / video in banner
- Max file size: 150kb
- We recommend animations, clear CTAs and discount codes to achieve the highest level of engagement.
Flarie
Before Flarie starts the production make sure you have shared your invoice details and received an order confirmation.
Convey your expectations for the campaign and share necessary brand instructions such as
Brand Book, assets, photos, product pictures or specific promotional material.
Format for the assets: PNG, PSD file, video 16:9 or 1:1 ratio.
Up to 3 feedback rounds are included in the production.
For any kind of questions regarding the production of the game email [email protected]
Online Video
Programmatic Video
Files MUST be delivered in the format: MP4
Maximum weight: 30 MB
Aspect ratio: 16:9
Maximum framerate: 25 fps
Sound limitations
Sound levels should be within -23.5 to -18 LUFS according to EBU128 and -22 to -17.5 dBFS according to Dolby LM100 in short mode digital input and BS.1770 Integrated Loudness between -24 and -22 with Highest reconstructed Peak Level not above -7
Max PPM peak +4.0 dBu (-14.0 dBFS) (Peak programme meter Type II with the EBU scale (IEC 60268-10 Type IIb), where 0 dBu equals -18 dBFS on the digital scale)
Max sample peak -7.0 dBFS
Rakuten
General info: The advertiser’s Video Commercial submitted for appearance on CTV, web and mobile devices, through Rakuten TV’s standard content commercial breaks must follow the following guidelines as detailed below.
Deliverables
- Video commercials in .mp4 format
- 3rd Party tracking tags
- VAST 3.0/2.0-aligned to IAB VAST 3.0
Video requirements
Container:
Codec: H.264 (AVCI)
- Optimized for streaming (MOOV atom before MDAT)
- H.264 Main profile, acceptable High profile
- H.264 level 3.2, acceptable <5
- Frame rate 25 fps
- Pixel format YUV 4:2:0
- Max bitrate 4-5 Mbps for FHD, recommended 3.5 Mbps for HD, 1.5 Mbps for SD
- Max. resolution 1920×1080 (1080p) FHD
- 16×9 display aspect ratio, if not possible, >16:9 (as measured by ffmpeg DAR)
- 1:1 source aspect ratio (as measured by ffmpeg SAR)
Design & other
- Letterboxing or pillarboxing are not accepted
- Video must be submitted without leaders (i.e. slates, countdowns)
- Written and spoken language relative to locale
YouTube Shorts
Technical specifikations & requirements
- Creative: Delivered as YT URL and Vertical format 9:16
- Creative Length: Max 20s
- Long Headline (max 90 characters): Required
- Description (max 70 characters): Required
- Device: MOB only
- Minimum 10 days flight
- Brand Lift Study – required
- Allowlisting
- NO contextual targeting = no placement reports available
- NO clicks can me meassured ( (but Google is working on this)
- NO 3p tracking supported (IAS,AR,Double verify)
Video in-stream (Samsung TV Plus)
Supported in stream-formats
Device: Connected TV
Ad Unit: Midroll
File/Format: MP4
File Compatibility: VAST2
Max video duration: 25 sec
Max size: 30MB
Video in stream (Discovery+)
Supported in-stream video formats
Device: Connected TV, Desktop, Mobile
Ad Unit: Preroll and Midroll
File/ Format: MP4 and MOV
File Compatibility: VAST2, 3 and 4
Max video duration: 25 sec
Max size: 30MB
Outstream (SeenThis)
Send us existing video assets (16:9 ratio), maximum resolution (no weight limitation) and
SeenThis will adapt them for the ordered banner formats according to one of the options below.
What we need
Existing MP4 video
30 sec max (as per the limitations in the buying system, but we can help trim to preferred length)
What you get
Video cropped or borders added to suit appropriate formats
Borders blurred for the video to suit appropriate formats
Local Vertical Video
The ad is created from a video and logo, with standardized design and placement/size of logo, CTA and copy. Please choose between Option 1 & 2. See images below for reference.
Option 1 – Static CTA
Technical specifications & requirements
- Files MUST be delivered in the format: MP4
- 1080×1920 display aspect ratio
- Recommended Creative Length: Max 6s
- Logo in 1:1 format (Alt 160×160 px)
- Official name on Facebook/Instagram eg. CompanyX_global
- Landing page URLCTA:
- Choice of CTA: Köp nu or Läs mer
What to deliver for this option:
- Video asset
- Logo
- Official name on Meta
- Landing page URL
- Choise of CTA
Option 2 – Costum CTA
Technical specifications & requirements:
- Files MUST be delivered in the format: MP4
- 1080×1920 display aspect ratio
- Recommended Creative Length: Max 6s
- Logo in 1:1 format (Alt 160×160 px)
- Official name on Facebook/Instagram eg. CompanyX_global
- Landing page URL
CTA copy specifications:
- Title: Maximum 28 characters
- -Copy row 1 (Max 36 characters)
- -Copy row 2 (Max 36 characters)
OR
- Copy combined on row 1& 2 (Max 60 characters)
- -URL row 3: Maximum 36 characters
What to deliver for this option:
- Video asset
- Logo
- Official name on Meta
- Landing page URL
- Title (for CTA)
- Display URL (for CTA)
