ShopTalk Europe 2023, an annual retail conference and exhibition took place on w/c 9th May in Barcelona, Spain.

The event featured a diverse program of 200 speakers, panels, workshops, and networking opportunities, bringing together over +3000 decision-makers from 55 countries over 3 days.

OMD EMEA’s Head of eCommerce Parweez Mulbocus was on the ground to share the key insights and takeaways from the topics that resonated throughout the conference stages.

These interconnected themes permeated the conference and are essential for brands to cultivate a seamless omnichannel experience for their customers

• Personalisation: The New Currency of Retail
• Moving from omnichannel commerce to unified commerce
• The Industry intensifies sustainability efforts despite economic challenges
• Technology and AI are improving internal operations and creating new experiences
• Data continues to be the key enabler of growth and innovation in retail

To read the full wrap up on how brands and marketers discussed the challenges and opportunities of the above themes throughout the week, click here.