This year, when OMD strategists from around the world would usually head to Austin, Texas to attend SXSW, they were watching from their homes around the world. Much like the festival was a reimagined virtual experience, we brought together some of the key OMD thought leaders from around the world (via video chat) to discuss key themes from SXSW.

Watch Global Chief Strategy Officer, Chrissie Hanson, in conversation with OMD EMEA Strategy Partner, Tim Denyer, and OMD Australia Head of Strategy, Peita Pacey; about how SXSW felt to them this year, surprising insights and implications to come out of the event, and the role advertisers need to play as we enter a new era of connection and business.

View our SXSW 2021 Debrief here.