IBM Watson Media and Weather CMO, Randi Stipes, takes OMD Worldwide’s Head of Technology and Emerging Platforms, Israel Mirsky, on a tour of IBM’s interactive experience at Cannes Lions. Asking what we should be expecting from technology in the world and in marketing, they discuss the many challenges facing the tech industry, what IBM and OMD are doing to address them and what the tech world is talking about in Cannes this year.