Social commerce is reshaping the retail landscape, and creators are at the forefront of this revolution. In the latest OMD Digest episode, Connie Chan, CEO, OMD China and Dileep Raj Singh, Head of Digital, OMD APAC, delve into the significant role of social and influencer in commerce and how it is shaping the shopping habits of today’s consumers. We will explore the platforms driving social commerce, the strategies used by creators to engage and convert audiences, and how brands can effectively use social media and collaborate with influencers to reach a broader, more engaged customer base.