OMD LATAM CEO, Juan Nino, and Digital & E-Commerce Director, Amaury Cruz, break down the emergence of clean rooms as vital tools for marketers who seek deeper insights, enhanced personalization, and cost efficiencies. This episode will provide an in-depth look at what data clean rooms are, how they function, and the advantages they offer. This episode highlights the ways in which these secure environments allow for the safe sharing and analysis of data across organizations, leading to more effective marketing strategies and improved ROI.