In the final episode of OMD Digest, OMD Worldwide CEO, George Manas, and Flywheel SVP, Drew Habeck, explore the transformative journey of traditional retailers as they evolve into retail media networks. We dive into the strategies these retailers are employing to leverage their in-store and online presence for advertising, the benefits they offer to brands seeking direct consumer engagement, and real-world examples of retailers successfully implementing these networks to enhance their revenue streams and customer experiences.