FWD – 14 August, 2024
OMD Worldwide
14 August 2024

Top Story

TikTok and Amazon partner for in-app purchases: A new integration with Amazon will enable TikTok users to make an Amazon purchase in-stream, without having to leave TikTok to complete the purchase.

Other Trending Stories

Made by Google 2024: new Pixel and Gemini updates: At Google’s largest hardware event of the year, the company revealed how Google’s Gemini AI will be incorporated in the devices – showcasing how Gemini can now generate emails from conversational voice prompts.

Reddit announces update to agency partner program: X is building out a payments option, part of a key element in Elon Musk’s larger vision for an “everything app,” which could facilitate not only payments, but all forms of financial transactions online.

YouTube tests merging short and long-form video: YouTube Shorts, which generate 70 billion views daily, will promote longer video clips within the Shorts feed. As explained by YouTube, the tests are “to try to help viewers better discover content across channels, formats, and lengths. If you’re a viewer in the experiment, these new discovery experiences could include a mix of video formats including long-form videos where you’d usually see Shorts (example: the Shorts Feed) or new feeds of long-form videos.”

X reports record high usage for 2024 Olympics: The 2024 Paris Olympic Games is now over, and X has reported that the event drove new record highs in usage over the last two weeks. Based on X’s tracking and insight, their data insights include 103B impressions, 11B video views, and 238.2M posts.

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