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IG restricts promotion of new feature: Bad news for brands who want to utilize Instagram’s new variable image size carousels – the posts are not eligible for boosting. Users are finding that when a full-screen aspect ratio image is included within this updated format, the post cannot be promoted.
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YouTube adds new creative options for Shorts: YouTube is rolling out some new features for Shorts, including many creative options to help customize and expand your Shorts usage. Options include auto layout, which makes it easier to convert longer videos into Shorts clips, text-to-speech, and more.
X to test comment downvotes: Snap teased its image diffusion model that can generate AR experiences on smartphones in real-time, guided by a text prompt. They’ve also introduced their latest set of Gen AI tools for creators that will reduce the time required to create new ‘Lenses’ from scratch.
LinkedIn makes its automated ‘Accelerate’ campaigns available to all brands: LinkedIn expands access to its automated ‘Accelerate’ campaigns. This uses AI to automate the campaign creation process. LinkedIn shared, “In as little as five minutes, Accelerate will recommend an end-to-end campaign and automatic optimizations to reach the right B2B audience with engaging creatives, which you can adjust and fine-tune before you launch your campaign.”
X reports a new record high usage: X has recorded a record high in usage, with 417 billion user-seconds globally in a single day. In the US, user-seconds reached 93 billion, which is 23% higher, beating the previous record of 76 billion.
