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YouTube expands Shopify partnerships: As TikTok Shop gains traction, YouTube is expanding its Shopify partnership to onboard more brands to its YouTube Shopping affiliate program, the company announced Tuesday. The expanded partnership means creators will get access to thousands of new brands to tag in their shopping videos, marking a significant increase from the few hundred brands they currently have access to.
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The White House hosts Creator Economy Conference: The White House hosted the first Creator Economy Conference last Wednesday, gathering industry professionals to cover key topics spanning mental health, AI, and more. Discussions with creators were led by members of the administration, with President Biden acknowledging the massively growing creator industry poised to reach half a trillion dollars by 2025.
Pinterest shares rising trends and searches: Pinterest’s latest trend update provides insights into the key fashion, beauty and food trends heading into fall. With Pinterest being a leading platform for product discovery, their trend reports highlight where interests are shifting in the upcoming season.
Snap outlines evolving ad tools: With an 85% uptick in SMB advertisers announced in April, Snap recently outlined improvements to its Lead Gen Ads, including enhanced lead optimization, and an integration with Zapier to automate leads reporting into your CRM. Snap saw good response with initial tests of its “ Value Optimization” option for app advertisers, which enables marketers to bid on the basket value of purchases driven.
TikTok files latest response to oppose US ban: TikTok filed their reply brief in support of their petition to overturn what they deem an unconstitutional ban. In its latest legal filing, TikTok, and parent company ByteDance, have labelled the bill “the most sweeping speech restriction in this country’s history.”
