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Amazon announced multimodal AI model Nova: At its re:Invent conference on Tuesday, Amazon Web Services (AWS), Amazon’s cloud computing division, announced a new family of multimodal generative AI models it calls Nova. The four text-generating models – Micro, Lite, and Pro are available Tuesday to AWS customers, while Premier will arrive in early 2025.
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Walmart acquires Vizio: Walmart just closed its acquisition of television maker Vizio to boost its advertising business. By integrating Vizio into its advertising platform, Walmart Connect, the retail giant is positioning itself to better compete with industry heavyweights and allows Walmart to combine its retail operations with TV hardware.
YouTube shares list of top 2024 trends: YouTube has published an overview of the top trends, creators and songs in the app over the past year, which highlights some of the key cultural shifts, and creator-led movements on the broader web throughout 2024.
TikTok inches toward in-stream mini apps:Following the Douyin growth blueprint, TikTok aims to boost in-app shopping, but Western audiences haven’t shown the same interest in expanded shopping functionality. TikTok’s in-stream revenue is growing, but it’s well behind the growth rate that Douyin saw in China, and as such, you can expect to see TikTok seeking alternative avenues to encourage more transactional activity in 2025.
Platforms run in-platform promotions: Major social platforms are running big, even full-screen promotions for their own subscription offerings and products within their apps. For example, X has started running full-screen pop-up promos for X Premium, and Meta is running top-of-feed promotions for Meta Quest on both Facebook and IG.
