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TikTok makes updates to EU user data usage: As TikTok navigates a potential ban in the U.S., despite a billion-dollar effort to prove its commitment to separating U.S. user data from Chinese parent company, it’s still working to reassure EU regulators that EU user data is secure, by building new data centers in the region.
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Meta rolls out variable ad display options:
Meta’s rolling out a new ad option called “Flexible Media”, which is its next step in enabling variable ad delivery approaches based on its systematic predictions of user response in an effort to maximize ad performance by having more creative options that it can then display to different users.
Epic Games bridges virtual and physical worlds with music collab: Snoop Dogg performed in front of thousands in New York’s Times Square as part of a concert that also featured Ice Spice, while being broadcast as an in-game event for anyone logged in to Fortnite. The Snoop collaboration is part of a plan to more deeply integrate music into the budding metaverse.
YouTube adds Studio elements to enhance fan interactions: YouTube’s providing more info on content performance, while it’s also adding more AI elements and revamping the ‘Content’ tab, in its latest update of its YouTube Studio app. The Content tab in studio mobile will now provide an overview of all formats, including videos, Shorts, Live, and Playlists, organized by their own respective shelf.
IG adds DM filters to assist creators: Instagram has added some new messaging filters for creators accounts, which will make it easier to sort through your message requests, and find the most relevant inquiries in your inbox.
