OMD Digest, our short-form series of interviews with OMD, OMG and Omnicom experts returns.

In the first episode of this five-part series, EMEA CEO, Blake Cuthbert, talks to EMEA Head of Commerce, Parweez Mulbocus, on driving full-funnel success through connected commerce. They explore how commerce is no longer a siloed department and how brands are transitioning towards a more integrated connected commerce approach. They discuss the latest tactics to drive brand discovery and awareness, the integration of brand and retail, and the impact these efforts have on the consumer journey from awareness to conversion.