OMD FWD – 12 June 2024
OMD Worldwide
13 June 2024

Top Story

TikTok implements safeguards ahead of UK election: With the upcoming UK General Election date on July 4, TikTok has announced the launch of a dedicated, in-app General Election center that provides users with reliable and authoritative information ahead of the poll.

Other Trending Stories

Meta’s AI training faces backlash over privacy concerns: Despite opposition, Meta notified Facebook and Instagram users in Europe that public posts will be used to train its AI models beginning June 26 with the option to opt-out. The company recently introduced new terms, which states that its data collection is permissible under current privacy legislation, with public posts already being used to train the services in the United States.

Instagram shares insight into its algorithm: In a recent interview, Instagram chief Adam Mosseri provided insight into creator monetization, how the algorithm currently ranks content, and what the most important factors are that define post reach.

LinkedIn adds video ad placement option: LinkedIn’s adding a new ad placement option, in order to tap into rising video consumption in the app, while it’s also integrating more AI capabilities for putting together your ad creative.

All major gaming consoles remove X integration: As of Monday, June 10, all major video game consoles – Nintendo Switch, Sony Playstation, and Microsoft Xbox – have officially removed X (formerly Twitter) integrations from their products, which once allowed users to post in-game screenshots directly to the social media platform.

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