What is Community Marketing? And, How Does It Differ From Influencer Marketing?

OMD Signals partners with Reddit to discuss the growth and value of community marketing for brands. The conversation differentiates community marketing from influencer marketing and looks at the enormous opportunity it brings advertisers seeking to meaningfully connect with the most engaged digital audiences. Reddit’s Chief Operating Officer, Jen Wong and OMD USA’s President and Chief Media Officer, George Manas discuss the topic. Andrew Abbott, Reddit’s Global Agency Lead for Omnicom Media Group moderates the conversation.

OMD Signals podcast will feature interviews from the world’s top innovators, thought leaders, and disruptors; to help find patterns, shifts, and discontinuities that provide insight to determine new areas for client growth. In short, Signals is your innovation compass and competitive advantage. Our podcast complements our continual effort to track signals to help us identify trends and pursue innovation to keep ourselves and clients on top of what’s percolating. All to stay ahead of the pace of innovation and make Better decisions, faster. Click to listen now and to download more episodes on Apple Podcasts or Spotify.