The Cannes Lions Awards took place 22-25 June 2021 and the winners have been revealed, which sees a total of 38 wins for OMD agencies across the global network.
The wins are across 13 different clients, including Apple, Renault, Tourism Ireland and more. OMD won these awards across 13 different categories, demonstrating strength in not only the media category, but across the board.
This includes a total of 1 Grand Prix, 5 Gold, 10 Silver and 22 Bronze awards.
Well done to all our teams and clients across the world including Australia, Canada, France, New Zealand, Russia, Turkey, UK and the USA. Congratulations for this excellent work!
The full list:
GRAND PRIX (1)
- OMD France – Renault: Village Electrique – Outdoor: Market Disruption
GOLD (5)
- OMD France – Renault: Village Electrique – Outdoor: Transit
- OMD Turkey – We Will Stop Femicide Platform: Invisible Petitions – Media: Use of Print/Outdoor
- OMD UK – Childline: Nobody is normal – Film Craft: Animation
- OMD USA – Apple: Airpods Bounce – Film: Consumer Durables
- OMD USA – Apple: Shot on iPhone by Damien Chazelle – Vertical Cinema – Mobile: Social Trends
SILVER (10)
- OMD Media Direction Russia – Hasbro: Trivial Pursuit Hotel – Brand Experience & Activation: Brand-owned Experiences
- OMD Turkey – We Will Stop Femicide Platform: Invisible Petitions – Media: Corporate Purpose & Social Responsibility
- OMD Turkey – We Will Stop Femicide Platform: Invisible Petitions – Media: Not-for-profit / Charity / Government
- OMD UK – Bombay Sapphire: Creativity is Essential – Brand Experience & Activation: Customer Retail / In-store Experience
- OMD UK – Bombay Sapphire: Creativity is Essential – Industry Craft: Brand & Communications Design
- OMD UK – Bombay Sapphire: Creativity is Essential – Design: Retail Environment & Experience Design
- OMD UK – Childline: Nobody is normal – Film: Social Behaviour
- OMD UK – Childline: Nobody is normal – Film Craft: Production Design / Art Direction
- OMD UK – Childline: Nobody is normal – Film Craft: Use of Licensed / Adapted Music
- OMD USA – Apple: Shot on iPhone by Damien Chazelle – Mobile: Content for User Engagement
BRONZE (22)
- OMD Australia – AAMI: Warning Spots – Health & Wellness: Insurance
- OMD Canada – Sickkids Foundation: Sickkids vs This is Why – Film: Local Brand
- OMD Canada – Sickkids Foundation: Sickkids vs This is Why – Film: Not-for-profit / Charity / Government
- OMD France – Renault: Village Electrique – Brand Experience & Activation: Automotive
- OMD Germany & Fuse Germany – KMSZ: Life Lolli – Creative Effectiveness: Not-for-profit / Charity / Government
- OMD Media Direction Russia – Hasbro: Trivial Pursuit Hotel – Brand Experience & Activation: Live Brand Experience or Activation
- OMD New Zealand – NZ Goverment: The Public Service Banger – Health & Wellness: Brand-led Education & Awareness
- OMD New Zealand – Waka Kotahi: The Unsaid – Social & Influencer: Co-Creation & User Generated Content
- OMD Turkey – We Will Stop Femicide Platform: Invisible Petitions – PR: Corporate Purpose & Social Responsibility
- OMD Turkey – We Will Stop Femicide Platform: Invisible Petitions – PR: Not-for-profit / Charity / Government
- OMD UK – Bombay Sapphire: Creativity is Essential – Brand Experience & Activation: Food & Drink
- OMD UK – Bombay Sapphire: Creativity is Essential – Industry Craft: Brand & Communications Design
- OMD UK – Childline: Nobody is normal – Film: Not-for-profit / Charity / Government
- OMD UK – Tourism Ireland: Glass of Thrones – Outdoor: Special Build
- OMD USA – Apple: Airpods Bounce – Film: Consumer Durables
- OMD USA – Apple: Airpods Bounce – Film Craft: Achievement in Production
- OMD USA – Apple: Airpods Bounce – Film Craft: Direction
- OMD USA – Apple: Airpods Bounce – Film Craft: Production Design / Art Direction
- OMD USA – Apple: Shot on iPhone by Damien Chazelle – Film: Online & Viral Film
- OMD USA – Apple: Shot on iPhone 11 PRO, CNY Daughter – Film: Cultural Insight
- OMD USA – Apple: Shot on iPhone 12 PRO Max, CNY Nian – Film Craft: Direction
- OMD USA – State Farm: The Last Dance Deep Fake – Entertainment for Sport: Brand Integration & Sponsorships
Find out more information on the Cannes Lions website here.
Click here to download the full OMD Cannes Lions Global Debrief 2021
