As reported by Campaign, Philips will consolidate its $300 million (£212 million) integrated media, creative and communications account with Omnicom.

We created a powerful story for Philips of integration, courage and innovation across all disciplines – OMD leading media, TBWA for creative and FleishmanHillard and Ketchum for communications, alongside talent and capabilities from Interbrand, Critical Mass and Omnicom Precision Marketing Group (OPMG). This represents a holding company model that truly collaborates, follows one goal and illustrates a way forward for a great global brand.

“As we look to extend our leadership as a health technology solutions provider, Omnicom will be an important part of our world-class marketing capabilities, helping us to deliver personalized, differentiating customer experiences,” said Lorraine Barber-Miller, chief marketing and e-commerce officer at Philips, in a statement.

“We continue to advance digital-first, always-on engagement and e-commerce strategies that enable us to meet our customers where and how they want to be engaged, bringing Philips’ brand purpose – improving people’s health and well-being through meaningful innovation – to life,” she added.

Operating in over 70 markets, OMD will support Philips’ investments in digital-first/always-on engagement and commerce strategies that meet their B2B, B2C & B2G customer’s needs.

“Philips is a landmark win not only because of our capability to produce convincing, tailor-made solutions on a holding company level, or geographic reach, but because they have a highly advanced & centralized in-house operation and this appointment sees our talent & capabilities deployed alongside Philips’ own resources and technology to augment, enhance & support them on their journey of transformation,” said Florian Adamski, OMD Worldwide CEO.

We look forward to on-boarding Philips alongside our recent fantastic wins in this dynamic year.