Brands can’t afford to underestimate the power of Artificial Intelligence, OMD EMEA’s Retail Revolution study revealed. In 2017, in partnership with Goldsmiths, University of London, we embarked on a dedicated research project investigating the possibilities, potentials, and pitfalls of implementing bots in a retail environment. Through qualitative exploratory techniques, expert interviews, a retail focused hackathon and a quantitative online survey across 13 European countries with over 15,000 nationally representative respondents – the Retail Revolution gives insight into how consumers accept, understand and trust AI, exposing how brands can implement AI services that deliver meaningful human impact.