The New York Times’ Executive Strategy Director at Story[X], Gabe Dorosz, and lead of R&D Aharon Wasserman talked to OMD at CES 2019 about 5G and why we should believe the hype. In Part 2, they ask: What might this all mean for advertising? “In 5G, ads will be much more immersive and tailored to individual preferences,” says Dorosz. He predicts 5G will create a future where advertisers can fulfill business metrics while delivering a far more sophisticated personalized experience.