Live from Cannes Lions International Festival of Creativity 2019, in partnership with Pandora, we hosted a panel on the secrets of emotional marketing. Listen to OMD Worldwide’s Executive Director of Technology & Emerging Platforms, Israel Mirsky, PepsiCo ESSA’s Senior Director of Media & Total Connections Planning, Josep Hernandez, CEO of Neuro Insight, Pranav Yadav, and Pandora’s Sonic Strategy Director, Steve Keller, urge marketers to target culture and passion points rather than simply demographics. Together they highlight the fact that creative doesn’t work without context, and walking in consumers shoes and understanding what they need is crucial.